Description

Au cours de mes 10 années d'expérience professionnelle, j'ai eu l'opportunité de développer une expertise solide en stratégie Paid Social, en gestion de clients, d'équipe et en gestion de campagnes. J'ai travaillé sur des campagnes à la fois orientées vers le branding et la performance pour des clients renommés tels que Google, LinkedIn, L'Oréal et Tetra Pak, avec des budgets atteignant parfois plusieurs millions de dollars.

Je possède une solide expérience technique dans la gestion de campagnes sur la majorité des plateformes sociales, telles que Facebook, LinkedIn, Twitter, Pinterest et Snapchat, ainsi que de bonnes connaissances en ce qui concerne les plateformes programmatiques et le PPC.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 15km)

MediaMonks - Google P&E
Associate Director, Paid Social
SOCIAL NETWORKS
January 2021 - July 2022 (1 year and 6 months)
Team and Client Management
●Main point of contact for the Google P&E team, liaising with Google team Lead on a daily basis
●Define processes and campaign best practices
●Train and provide strategic consulting on Paid Social to the Google P&E team
●Develop ongoing Paid Social 101 deck for Google stakeholders
●Co-managing a Senior DMM Paid social strategy and campaign management:
●Develop and tactically execute Branding and Acquisition paid social campaigns across different platforms ( Facebook, Instagram, Twitter, LinkedIn, Reddit, Quora, Stack Overflow) ($1.5M+ per year, +114 YoY Quantity Conversion, +55% Quality Conversions) ○ #TheAndroidShow, Android Developer Summit 21, Google I/O, App Excellence, Play Academy
●Lead holistic campaigns media planning and execution with other teams (SEM, Youtube, GDN)
●Work with creative teams to develop creative based on platforms best practice
●Reporting: weekly, wrap up reports, Quarterly Business Review, Quarterly Marketing Review Other projects
●DE&I Team Member
●Webex Pitch
●Parions Sport Pitch
Brands2Life
Paid Social Director
December 2018 - September 2020 (1 year and 9 months)
London, UK
Paid social strategy and campaign management:
●LinkedIn Sales Solution and LinkedIn Consumer: Planning Paid Social and Display activity in the UK and San Francisco ($3 million + per year), +10 points increase year on year in Brand Awareness
●Tetra Pak: Campaign planning, executing, optimising, and reporting: Ownership of the first consumer focus campaign in the UK (£150K across Facebook, Instagram, and LinkedIn). Overachieving LinkedIn benchmark
●BBi: Balance Activ and Lift: Campaign planning, executing, optimising, and reporting (£120K across Facebook, Instagram). Winner of the UK & US Social Media Awards as Best Direct Response Social Media Campaign 2020 Team and Client Management
●Mentoring and Training the junior team members and internal stakeholders on Paid Social platforms and best practices
●Managing client liaison on Paid Social activity Helping growing account organically introducing paid social campaign on Ricoh, Tetra Pak, Rentokil (+40% overall in media spend):
●Pitches won: BBi, Vodafone, Checkpoint, Groupon, LinkedIn, Sensyne Health
Havas
Social Strategy Director (contractor)
July 2018 - October 2018 (3 months)
London, UK
Paid social strategy
●O2 Paid Social Planning and Strategy across Facebook, Twitter, Instagram, Snapchat (£8 million/year) ○ Breath it all in, iPhone Xs,B2B always-on campaign
●Pixel implementation project, account restructuring, and Dynamic Product Ads management Client and Partners Management:
●Managing client relationship
●Liaising with the creative agency for assets production and delivery
●Liaising with all Paid Social partners