About Abdessamad
Business Performance, BI & Reporting Automation
I’m a Business Performance & BI Consultant with a strong interest in data, reporting, analysis, and practical management tools that support better decision-making.
Over the past 5+ years, I’ve worked on consulting projects involving management control, performance monitoring, budgeting, cost analysis, reporting, process structuring, audits, reconciliations, and dashboard design.
In some cases, everything has to be built from scratch: reporting templates, KPI follow-up, dashboards, data models, budget files, or operational tracking systems.
In other cases, the structure already exists, but the problem is elsewhere: unreliable data, too much manual work, weak controls, inconsistent reports, unclear indicators, or files that no one really trusts anymore.
My work often includes:
- Excel and Power BI dashboards
- Power Query data transformation and ETL workflows
- Data models for reporting and analysis
- Reporting templates and automation
- KPI tracking and performance monitoring
- Budget, cost, margin, and profitability analysis
- Data cleaning, reconciliation, and quality checks
- Microsoft Access applications for small business processes
- Audits and practical improvement recommendations
My approach is consulting-oriented: understand the business context, ask the right questions, identify the real issue behind the symptoms, then turn it into practical solutions.
Main tools: Excel, Power BI, Power Query, VBA, Microsoft Access, and SQL-based data preparation within reporting/ETL environments.
Outside work, I’m passionate about gaming, especially the competitive, strategic, and optimization aspects. I like understanding mechanics, solving problems, and improving systems step by step — a mindset I also bring into my work.
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Adapt1SolutionEPM Consultant | FP&A & Management ControlCONSULTING AND AUDITSOctober 2025 - Today (10 months)Casablanca, MoroccoImplementation, configuration, and maintenance of EPM solutions, supporting finance and FP&A teams in their budgeting, forecasting, reporting, and planning processes.I contribute to the design of financial models, data structures, business rules, reports, and planning workflows, with a focus on improving reliability, automation, and decision-making.
- Pertinum Consulting & ServiceManagement & Performance Senior ConsultantCONSULTING AND AUDITSJanuary 2022 - September 2025 (3 years and 8 months)Casablanca, MoroccoBetween 2022 and 2024, I worked as a project lead on consulting assignments focused on management control, performance management, and organizational structuring for industrial SMEs ranging from 30M to 600M MAD in revenue.My work mainly included:
- Designing and implementing cost accounting systems using homogeneous sections, ABC, and hybrid models, including margin analysis and cost simulation tools Building budgeting and forecasting processes, variance analysis frameworks, and supporting management business reviews
- Developing KPI dashboards and balanced scorecards using Excel and Power BI to monitor financial and operational performance
- Supporting the implementation of ISO 9001 Quality Management Systems for SMEs, from documentation design to internal pre-certification audits
- Leading training engineering studies and subsidized training plans in collaboration with GIAC and OFPPT, securing more than 3.8M MAD in funding
- Supporting SMEs in their internal structuring efforts through process mapping, procedures, management rules, job descriptions, and performance management tools
- Pertinum Consulting & ServicesManagement & Performance Junior ConsultantCONSULTING AND AUDITSJune 2020 - January 2022 (1 year and 7 months)Casablanca, MoroccoMy work mainly included:
- Conducting strategic diagnostics and preparing multi-year action plans Implementing budget tracking and reporting tools for companies in structuring or growth phases
- Performing cost, profitability, and margin analyses for management control assignments
- Preparing sector studies to support investment decisions Conducting organizational audits of key functions, including HR, finance, and production
- Supporting HR structuring through organization charts, job descriptions, procedures, and records Preparing funding application files for public support programs, including ISTITMAR, MOWAKABA, and Relance Export
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Education
- Master's Degree in Audit and ManagementNational School of Business and Management (ENCG) – Oujda2020Master's Degree in Audit and Management
- Baccalaureate in Accounting & Management TechniquesMehdi Ben Barka Technical High School – Oujda2015Baccalaureate in Accounting & Management Techniques
Certifications
- EXCEL/VBA FOR CREATIVE PROBLEM SOLVINGUniversity of Colorado Boulder2021