Sandra Domeij

A group leadership role spanning across 15 markets driving strategic initiatives, leading the global experience design team and community collaboration as well as instrumental in making the company become more human centric overall. Led and contributed to several large pitches and proposal developments for significant clients.

→ Led a global team of 15+ designers with executive-level oversight on people allocation, performance management, and career development, establishing a job level framework that balanced individual growth with organizational needs

→ Drove strategic transformation to an "experience first" approach across the organization – from sales pitches and offerings to internal operations – by evangelizing design thinking methodologies and challenging traditional mindsets

→ Orchestrated and facilitated a global remote conference for 80+ participants from 15+ countries over two days, achieving an NPS score of 60+ and demonstrating effective remote engagement techniques for distributed workforces

→ Established cross-functional collaboration frameworks between design, technology, HR, and business units, emphasizing empathy and creating holistic employee and customer experiences

→ Mapped employee onboarding experiences using design thinking, identifying key challenges and collaborating with HR to implement human-centric practices across recruitment and talent development

→ Designed and facilitated numerous workshops and participatory sessions on sustainability, accessibility, and innovation, securing executive buy-in for strategic initiatives

→ Served as thought leader and active panelist at events on topics including AI implementation, sustainability, and human-centric organizational design

→ Built a collaborative team culture through servant leadership principles – focusing on transparency, accountability, and psychological safety while driving innovation

Initiated and led Telia's Design Community while also instrumental in bringing all the stakeholders together, from all markets, for the Global Design System. Going from a concept to an active team with wide collaborations.

→ Secured executive sponsorship for a Global Design System by advocating at all levels and translating complex design concepts into strategic business value with clear ROI metrics

→ Strategically developed and grew a global design community of 100+ designers across multiple countries, creating community-building activities and rituals that fostered cohesion and alignment with corporate objectives

→ Established Design Operations with local design leaders, creating governance frameworks and collaborative methodologies for sustainable cross-border collaboration and resource optimization

→ Designed and facilitated stakeholder alignment workshops across technical, business, and design functions, gaining buy-in from C-suite and senior stakeholders by understanding their unique motivations and concerns

→ Led strategic improvements in UX maturity through knowledge-sharing sessions and workshops that enhanced organizational learning and improved collaboration across markets

→ Successfully navigated organizational politics, in-house complexity, and competing priorities while ensuring all deliverables balanced viability, desirability, and feasibility

→ Conducted cross-border workshops demonstrating effective approaches to global standardisation while respecting local needs and cultural differences

→ Facilitated collaborative roadmap creation and participatory budget planning sessions that aligned diverse stakeholder priorities with resource allocation strategies

Initiated and led the design for the Swedish Design System initiative, including activities ranging from audit and in-depth analysis of usage, patterns and needs to workshops, evangelising and presenting to stakeholders. Another large project included uprooting all known concepts for the whole ecommerce site, gathering understanding across the business with both user, technical and stakeholder complexity across the board.

→ Led strategic user research initiatives using design thinking methodologies to identify business-critical user needs, creating approaches applicable to both customer and employee experience programs

→ Translated complex technical requirements into simple, human-centered design solutions aligned with corporate strategy, demonstrating a valuable skill for simplifying processes across the organization

→ Orchestrated collaboration across departments to ensure alignment between user needs, business goals, and technical feasibility through facilitated cross-departmental workshops

→ Developed and presented compelling business cases to senior stakeholders, securing resources and executive support for key initiatives

→ Designed and implemented comprehensive change management strategies and participatory activities to ensure successful adoption of new systems and processes

→ Aligned diverse stakeholder needs through collaborative approaches that bridged technical, business, and human requirements using design thinking methodologies

→ Created and delivered persuasive presentations that transformed complex concepts into strategic recommendations, helping secure buy-in for transformational initiatives