About Sami
Who am I?
Digital advertising campaign expert with over 10 years of experience and 8 years within the programmatique (programmatic advertising) industry, I help companies implement high-performing media strategies. Having worked on both the Buyer side (media agency, DSP) and the Seller side (publisher/ad network), I have a 360° view of the advertising ecosystem and understand the challenges each sides.
My approach
My expertise covers the entire advertising journey, from branding to consideration and performance. I manage cross-channel campaigns by activating multiple levers:
- Display programmatique : DSP (DV360, The Trade Desk, StackAdapt, etc.)
- Search & Display Google Ads
- Paid Social : Facebook, Instagram, LinkedIn, TikTok
What I can offer
- Strategic Recommendations: Media planning, goal and KPI analysis
- Campaign Management: Setup, monitoring, and optimization based on objectives (performance, traffic, branding)
- Ongoing Optimization: Campaign fine tuning and development of innovative cross format buying strategies
- Technology Consulting: Recommendations on tools and adtech innovations for programmatique
- Reporting & Advanced Analysis: Campaign audits, performance evaluation, and application of best practices
Clients
I’ve worked with a wide range of brands across multiple markets and industries:
- Retail & Tech: Swatch Group, LG, Media Markt
- Insurance & Finance: Allianz
- Gaming & Entertainment: Capcom, Haagen Dazs
- Tourism & Airlines: Tourism boards (Pyrenees, Northern Ireland), airlines (Vueling, Emirates, Norwegian)
Why choosing me?
My ability to understand the needs of both advertisers and advertising programmatic platforms allows me to deliver tailored solutions aligned with my clients’ business goals. I’m committed to providing personalized support and ongoing campaign optimization to maximize ROI.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- StackAdaptProgrammatic Account ManagerMay 2022 - Today (4 years and 1 month)Barcelona, SpainHelping clients achieve success with their programmatic buys. Offering platform training, managing campaigns including native, display, video, connected TV, DOOH and audio ads., and providing ongoing support and account opportunities for a vast range of different clients.
- Dentsu Aegis NetworkProgrammatic TraderJune 2019 - May 2022 (2 years and 11 months)Barcelona, SpainCoordinate & set up airline programmatic campaign (mid-low funnel) of European market. Daily campaign management with online sale tickets (ROAS) as campaign objective. Constantly optimizing and analyzing results and offering improvement 100% performance oriented: buying strategy, PMPs, 3rd and 2nd party data provider, data 1st party, DMP, GMP. Clients: National (Spain) and international clients with branding, traffic and performance goals.
- TeleperformanceGoogle ads Account Strategist for Google PartnersDecember 2017 - June 2019 (1 year and 6 months)Barcelona, SpainProviding strategic consulting and helping agencies getting the best ROI on their clients' advertising investment by working closely with them in a consultative role Managing a portfolio of around 70 French Marketing agencies Optimizing and following up on implementations within the Google Ads accounts to ensure maximum efficiency Educating agencies about the latest trends by presenting new features in Google Search, Display Network, Shopping, YouTube and Mobile.
Reviews
E
Etienne
responsable - Sofy
Reviewed on 23/04/2026
Je tiens à remercier Sami pour son sérieux et son professionnalisme, qui connaît très bien son domaine d'expertise (programmatique, nous aider à maîtriser DV360 et Thetradesk). Sami a été patient et pédagogue pour nous aider à implémenter nos premières prestas de diplay programmatique depuis le début et ce jusqu'à la fin de la mission.
Brice
Dirigeant - Ad Boost
Reviewed on 23/03/2026
Great collaboration with Sami, an expert who really knows his field. For a complex project on the DV360 DSP (setup, tracking, and architecture), he immediately understood our needs and smoothly adapted to our agency’s ways of working. Beyond just running the ads, he brings a 360° strategic view, advising on the best strategies (including KPIs and goals) while explaining the programmatic world clearly. Very responsive, he made real optimizations that improved performance. The reporting is clear, precise, and ready for our clients. A very reliable freelancer for high-quality work.
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Education
- E-Business Master's degreeUNIVERSITÉ PARIS EST CRÉTEIL2013Master's degree, E-business/Web Marketing
- Bachelor of Science in Business ManagementUniversité d'Evry-Val d'Essonne2011Bachelor's degree, Business Management