About Samia
As a Finance Transformation Architect and Executive Coach, I work at the intersection of organizational design, process architecture, leadership alignment and performance enablement to create sustainable transformation across complex environments.
My expertise spans large-scale Finance Transformation programs, where technology ecosystems such as SAP, SAP Signavio and AI are not only implementation tools, but strategic enablers of long-term operational excellence.
I believe transformation does not fail because of strategy.
It fails when organizations underestimate the human system required to make change sustainable.
This is where I operate.
I help leaders and organizations move beyond deployment and project delivery by designing the conditions for real adoption, stronger decision-making and lasting performance.
My work connects:
• business transformation
• process and operating model design
• learning and capability development
• leadership and stakeholder alignment
• executive coaching and coaching supervision
• human-centered change in complex systems
Because transformation is never only about processes.
It is about people becoming able to evolve with them.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km), Bordeaux (up to 50km), Angoulême (up to 50km)
Experience
- KeringFinance Transformation ArchitectLUXURY GOODSAugust 2023 - Today (2 years and 10 months)Paris, FranceDesigning and structuring Finance Transformation process & adoption model across large-scale international transformation programs.Working at the intersection of process architecture, learning strategy, organizational design and performance enablement, I support the Finance function in building sustainable transformation capabilities across complex global environments.Key focus areas include:• Finance process modeling and governance using SAP Signavio• design of the Finance Adoption and Learning strategy across the organization• definition of governance models, operating frameworks and cross-functional collaboration between Finance, HR and Technology teams• alignment of process & adoption models across SAP transformation initiatives• executive coordination and transformation governance in close collaboration with Finance Transformation leadershipLeveraging SAP Signavio, LMS and AI-enabled solutions, my role focuses on ensuring transformation becomes sustainable, scalable and human-centered.
- QUALIOPI Certified Training CenterFounder | Executive Coach & Coaching SupervisorApril 2020 - December 2024 (4 years and 8 months)Founded and led a QUALIOPI-certified professional training center dedicated to leadership development, executive coaching and human-centered transformation.As Founder, Executive Coach and Coaching Supervisor, I designed and delivered programs supporting leaders, consultants, coaches and organizations in navigating complexity, decision-making and sustainable change.Main responsibilities included:• creating and structuring the training center from strategy to operations• obtaining and managing the QUALIOPI certification, ensuring quality standards and regulatory compliance• leading the pedagogical strategy and designing professional development programs• building and managing a team of trainers and facilitators• delivering executive coaching, supervision and leadership development sessions• overseeing the full governance and business management of the organizationMy approach combines systemic thinking, deep listening and transformation intelligence to help individuals and organizations move beyond operational change toward meaningful and sustainable evolution.This experience strengthened my conviction that transformation succeeds when human dynamics are treated as a strategic dimension—not as a secondary consequence of change.
- Disneyland ParisSAP Finance Transformation ConsultantJanuary 2020 - September 2020 (8 months)Paris, FranceSupported the SAP Finance Competence Center across multiple transformation initiatives within the Finance domain.Scope covered FI-G/L, FI-AP, FI-AR, FI-AA, CO-CCA, CO-OI, CO-PC, CO-PA and PS.Main responsibilities included:• managing functional projects across the SAP Finance portfolio• coordinating testing, issue resolution and continuous improvement initiatives• ensuring business continuity and operational excellence across Finance processes• supporting business stakeholders and maintaining alignment between Finance operations and SAP delivery teamsThis role combined project leadership, functional expertise and operational governance within a complex international SAP environment.
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Education
- Artificial Intelligence: Implications for Business StrategyArtificial Intelligence: Implications for Business Strategy
- Master's degreeNEOMA Business School2006Master's degree