Description

J’aide les startups et PME B2B complexes à générer de la demande via un moteur inbound performant : SEO, contenus orientés conversion et paid acquisition (notamment LinkedIn Ads).

Je suis à l’aise sur des offres complexes (cycles longs, multi-personas, messages techniques) et je transforme ça en positionnement clair, landing pages et funnels mesurables.

Ce que je prends en charge :

Stratégie inbound B2B : ICP, messaging, proposition de valeur, plan de contenu

SEO : audit, structure, optimisation technique + sémantique, content briefs

LinkedIn Ads : stratégie, ciblage, créas, landing pages, optimisation & reporting

Tracking & analytics : KPI, GA4/GTM, dashboards, attribution simple

Automatisation : nurturing, reporting (n8n/HubSpot selon stack)

Méthode : diagnostic → plan d’action → exécution en sprints avec reporting hebdo.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

SCAL-E MARKTECH
Growth Hacking Manager
December 2023 - March 2026 (2 years and 3 months)
Paris, France
● Designed and executed integrated inbound campaigns (SEO, LinkedIn Campaign Manager, Google Ads, webinars, email) to attract and convert qualified B2B leads.
● Implementation of marketing automation tools (n8n, Make, Zapier) and creation of AI agents (ChatGPT API, Claude) to optimize internal processes, documentation and prospecting
● Optimized web presence using content strategies and content generation to gain search engine visibility and niche communities (Reddit, CDP forums), exploring GenAI-driven discoverability opportunities.
● Leveraged advanced SEO tools (Semrush, Ahrefs, Screaming Frog) to increase discoverability and drive organic traffic growth + premium content (whitepapers, case studies)
● Testing and deployment of new prospecting channels and scraping tools (PhantomBuster, Hunter.io, Apollo.io), with active competitive monitoring and benchmarking of best practices
● Led website modifications and content updates (adding landing pages, blogs, case studies, event pages), coordinating with external agencies to implement design and technical changes.
Inbound marketing LinkedIn Marketing Content marketing Marketing Automation B2B content strategy
AXENS
Junior Digital Marketing
September 2023 - November 2023 (2 months)
Paris, France
● Managed HubSpot CRM for lead qualification, chatbot workflows, and global opt-out compliance.
● Built and optimized landing pages in HubSpot to support campaign conversions.
● Updated corporate website (Drupal) with content enhancements, events, and resources.
LINGUA CUSTODIA
Digital Marketing Project Manager
January 2023 - July 2023 (6 months)
Paris, France
● Digital corporate activities: Website redesign + CTA Landing Pages, Website SEO, SEA, LinkedIn and Twitter campaigns.
● Planned and executed digital campaigns (SEO, SEA, LinkedIn, Twitter, B2B email marketing) to increase lead generation and engagement.
● Created and managed marketing automation workflows in Brevo, including segmentation, A/B testing, and nurturing.
● Conducted market research and push notifications for audience-specific targeting.
● B2C AI platform project: Creating the ability to conduct demos, test, and subscribe online for individual users.