Description

Digital Marketing & Growth expert with 13+ years of experience helping B2B, SaaS and fintech companies scale their acquisition and build strong marketing engines. I’ve worked across complex sectors including cybersecurity, cloud, digital transformation, etc..leading multi-channel strategies that combine growth, brand and revenue impact.

Beyond execution, I support companies on marketing strategy, go-to-market and team structuring, while coaching teams and transferring best practices to ensure long-term autonomy. I also bring an entrepreneurial B2C perspective, having built and managed my own e-commerce brand for 5 years.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Atos Group
Global Digital Marketing Manager
May 2023 - Today (3 years and 1 month)
Bezons, France
• • Managed divutal strategies for product owners and oversaw digital marketing budgets exceeding €100K per channel and per product line, ensuring efficient allocation across campaigns
• • Defined and executed multi-channel digital strategies for two B2B business lines, HPC/Quantum & Cybersecurity targeting diverse sectors
• • SEA (Paid Media): Managed and optimized Google Ads and LinkedIn Ads campaigns to drive qualified leads in highly technical markets
• • SEO-Boosted online visibility using Google Keyword Planner and AI-powered tools for keyword research and content optimization
• • Marketing Automation: Designed, managed, and optimized email campaigns and nurturing workflows in Marketo, implementing advanced segmentation and personalization for IT and security decision-makers.
• • CRM & Lead Management: Configured lead scoring, segmentation, and automated assignment in Marketo and Salesforce, improving collaboration between marketing and sales teams.
• • Performance Optimization: Led continuous testing and analytics (A/B testing on landing pages, audience segments, and messaging
• • Worked closely with Product Owners and Sales teams to align marketing initiatives with business objectives and product strategies.
Paid Media marketing automation Stratégie webmarketing SEO Lead generation
Vneuron Risk & Compliance
B2B Lead Generation Manager
SOFTWARE PUBLISHING
January 2022 - January 2023 (1 year)
• • Developed inbound marketing strategy and produced targeted content (infographics, videos) on LinkedIn, targeting Banking & Insurance sectors.
• • Redesigned and managed website backoffice on WordPress:
Banks & Insurances
• • Planned and executed SEO strategy and performed monthly SEO/SMO audits to improve organic visibility.
• • Managed SEA / Paid Media campaigns (Google Ads) to generate demo requests and qualified leads (primary target: Purchasing Directors).
• • Organized targeted webinars end-to-end to acquire high-quality leads.
• • Built and maintained qualified lead databases, leveraging growth hacking tools for data scraping and enrichment.
• • Tracked leads and implemented retargeting campaigns via Google Display Ads.
• • Managed CRM backoffice (HubSpot Marketing, NoCRM Prospecting) to ensure effective lead management and pipeline tracking.
BSL Sécurité Group
Digital Marketing Manager
January 2020 - January 2022 (2 years)
• • Produced and promoted targeted content (articles, visuals, videos) on social media based on keywords selected through Google Keyword Planner.
• • Managed Meta Ads campaigns (Facebook, Instagram) to optimize Employer Branding strategy (B2C) and Google Ads campaigns to generate B2B leads.
• • Redesigned the company website:
• • Conducted A/B testing via Google Optimize and managed cohorts in Google Analytics to improve UX and conversion rates.
• • Performed monthly SEO/SMO audits, achieving a jump from 3rd page/3rd line to 1st page in search results.