About Manuel
Specialized in leading digital product and experimentation (CRO) projects.
With 8 years of experience, I've worked with a variety of companies, from large internationals to SMEs and startups, while at Maalvs, Accenture and The Cocktail (WPP), handling projects for +25 different clients (travel, retail, insurance, energy, banking, education, automotive and telco).
Highlights:
- Conducted more than 1,200 experiments (A/B and multivariate test).
- Focused on launching new products based on a rigorous methodology: analyze quantitative and qualitative data, benchmarks, MVP, progressive rollout and experimentation.
- Experienced in analyzing data from diverse sources, transforming it into actionable insights that drive informed decision-making and enable personalized strategies.
- I offer a versatile skill set, being in roles such as a UX/UI designer and a data analyst. Proficient in merging creativity, design, and analytics to deliver strategic solutions.
- I've developed and implemented CRO/experimentation methodologies for various projects and companies, achieving visible positive outcomes through workshops, trainings, and documentation.
- Worked with multiple tools: Google Optimize, ABTasty, Optimizely, Flagship, Adobe Target, VWO, Kameleoon, Google Analytics, Hotjar, Mouseflow, Crazyegg, Jira, Trello...
Spanish
Native or bilingual
English
Fluent
Italian
Basic
Portuguese
Conversational
Galician
Native or bilingual
Remote only
Primarily works remotely
Experience
- ParkosSenior Product Manager & Experimentation/CRO LeadE-COMMERCEApril 2022 - Today (4 years and 2 months)Ámsterdam, Netherlands• Defined and executed the vision and strategy for Parkos' online experience, leading >200 cross-functional initiatives through the customer journey, improving comparison features and filters, boosting company revenue by over XX million euros extra with data-driven experimentation and strategic product launches within 9 months.• Created and defined a KPI dashboard for weekly performance monitoring, enabling informed decision-making for senior executives over the course of the first quarter of the year.• Conducted qualitative and quantitative analysis, user research through interviews and focus groups to understand user needs, define hypothesis and prioritize business needs based on impact.• Managed and prioritized a team of 8 professionals, ensuring efficient project delivery and goal achievement.• Led virtual teams across 6 regions, utilized agile methodologies, and influenced executives to drive optimization initiatives.
- MaalvsFounder & Head of DigitalDIGITAL AND ITApril 2020 - Today (6 years and 2 months)Madrid, Spain- Communication with clients (analysts, managers and C-level): all the analyzed data, formulating hypotheses, managing full product life-cycle, reporting and developing strategies in order to exceed their goals and match with the deadlines established.
- IED | CIVSEM | KEEPCODINGAdjunct professor for CRO and product managementEDUCATION AND E-LEARNINGJanuary 2020 - Today (6 years and 5 months)Madrid, Spain- IED for the Master of Product and Service Design teaching the module “CRO/data-driven design”- CIVSEM for the Entrepreneurship Bootcamp teaching the class of “Digital marketing, web monetization and design”- KEEPCODING for the Digital Marketing Bootcamp teaching the module “CRO Masterclass”
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Education
- Master in Digital Business (MIB)ISDI2017Courses: Digital Marketing, SEO & SEM, Social Media, Advertisement & Performance Media, Content & User Experience, e-Commerce, Mobile & Apps, Metrics, Technology & Digital Business and Legal
- J-MBA, specialization in MarketingIE Business School2016Best entrepreneurship business idea of the whole class (32 students) with “Wanderlust app”