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Léa GouénardLG

Léa Gouénard

Supermalter

E-commerce / CRO / Product owner / UX / PMO

€750/day
5 projects
Paris, FR
3-7 years

Average response time: 1 hour

About Léa

E-commerce, product, UX et customer-centric : 4 mots pour définir mon parcours et mes appétences. J'ai essayé de développer un parcours cohérent me permettant de me spécialiser en e-commerce tout en répondant aux attentes des clients à chaque instant.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Saint-Malo (up to 50km)

Experience

  • Lancôme International
    International E-commerce Project Manager
    FASHION AND COSMETICS
    March 2026 - Today (3 months)
    Levallois-Perret, France
    • VTO project management: rollout, activation, calibrations & monitoring
    • Services rationalization: follow up on services discoverability & activation plan optimisation
    • Activation plan: owner of the PDPs / LPs launches for fragrances, makeup and brand events (merchandising & UX validation with marketing, Publicis and webmastering agency)
    • D2C improvements: NGL tickets prioritisation, testing & follow up with CAPGEMINI + site improvements with AB testing
    • UX design system: improvements with Publicis of the brand guidelines + followup with CDMO team
    PMO E-commerce UI/UX Design CRO
  • L'Oréal Luxe France
    Digital Transformation Project Manager
    FASHION AND COSMETICS
    January 2026 - March 2026 (2 months)
    Levallois-Perret, France
    DAXIUM ROLLOUT
    • Lead the implementation of the new Retail Excellence tool in the Galeries Lafayettes for all the L'Oréal Luxe France brands.
    • Lead of the project from the design phase to the deployment in stores
    • Ensuring the adoption by the internal retail teams & headoffice teams
    • Improve the UX and features inside the app to answer all the challenges of the stores (sampling ordering, SAV, PLV trade, education & experience)
    Transformation digitale Retail Application Mobile PLV
  • NYX Professional Makeup - L'Oréal France
    E-commerce Project Manager
    FASHION AND COSMETICS
    September 2025 - January 2026 (4 months)
    Levallois-Perret, France
    • Website content management: regularly updating pages according to the content plan, creating new landing pages, developing promotional campaigns, and tracking tickets with the DEC (webmastering team)
    • Localization of new features in coordination with the Europe Division: Shade Finder, content pages & VTO
    • Website UX optimization projects (CRO) and implementation of A/B tests in coordination with the DEC (UX team)
    • Concept development, creative briefs for agencies, CRM & media amplification for local campaigns
    E-commerce CRO PMO

Reviews

5,0

Out of 2 ratings

E

Eva

E-Commerce D2C Manager - L'Oréal France - PPD (Pro)

Several months project

-

Reviewed on 12/01/2026

Léa nous a accompagné à l'animation et au développement du site NYX Professional Makeup. Travailler avec Léa est un plaisir, elle gère parfaitement les projets qui lui sont confiés, sait trouver des solutions et fait preuve de proactivité. Sa grande connaissance du E-Commerce et de la plateforme SFCC ont permis à Léa de rapidement maitriser les missions de notre site. Je recommande à 100% Léa !!
StéphaneS

Stéphane

L’Oréal S.A - L’Oréal France

Reviewed on 30/07/2020

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Education

  • KEDGE Business School
    Master Business in a Connected World
    2020
  • Lycée Voltaire
    Economic Preparatory School (ECE)
    2016

Certifications

  • TOIEC
    Bordeaux
    2019
    960/990

Skill set

Categories