Description

20 years of expertise in Sales & Marketing-Digital FMCG in major groups (Beauty, Personal care, OTC, Home care) both on Global-Strategical and Local-Operational scopes with a strong consumer-focus mindset. Scope of expertise from top strategy thinking to go-to-market implementation.

Today, as an Interim Manager, my mission is to bring strong added value, through strategical & operational custom solutions, to companies facing:

- specific Sales, Marketing & Digital challenges for which they need expertise and new approach

- ressources issues: maternity leave, etc.

- transition in Management team

- strategical new project that requires extra short/mid-term expert ressources

Specialties: Sales, Marketing & digital strategy, communication, business development (brand acquisition), multicultural & cross-functions team management, P&L, Marketing research, market analysis, cultural transformation, freelance, interim manager.

Interim Management.

Languages

Spanish
Fluent
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 16e Arrondissement (up to 50km)

Pierre Cattier
Directrice Commerciale | Salesforce, KAM, Trade Mkg, E-com, Export
April 2023 - Today (3 years and 2 months)
Scope: force de vente, grands comptes Pharma/Para GMS/GMS (KAM), Trade Marketing, E-com (dont Amazon), Export.
Pierre Cattier
Consultante stratégique GMS | Sales & Marketing (Manager de transition)
July 2022 - March 2023 (8 months)
Mission: définir la stratégie Sales & Marketing pour développer la distribution omnicanale avec focus GMS.
Lacoste
Global Social Media Manager
FASHION AND COSMETICS
December 2020 - May 2021 (5 months)
Paris, France
- Mission : développer et exécuter la stratégie Social Media Lacoste pour le Monde en phase avec le Plan Digital Branding global et en collaboration avec l’éco-système Digital Lacoste.
- Stratégie Social Media : gestion et optimisation des plateformes existantes (Instagram, Facebook, LinkedIn, Youtube, etc.), analyses KPI’s (outil SocialBaker), Influence.
- Nouveaux projets digitaux : nouvelles plateformes GenZ (Tik Tok, etc.), Chatbot, Shopping live session, Lenses, etc.
Social Media Réseaux sociaux Chatbot Branding Communication digitale