Hugo Magagnin

I design, deploy, and operate enterprise Data Platforms for multinational groups and engineering-driven companies.

Full ownership of architecture, data modeling, pipelines, governance, observability, cost/performance optimization, and BI adoption.

Direct collaboration with C-level stakeholders, driving long-term data strategies and cross-team alignment.

Platforms typically serve 150+ users across product, operations, marketing, and executive teams; long-term engagements with Legrand, Bticino, Netatmo, Vaillant, Velux, and Muller.

Led the design and delivery of a cloud Data Warehouse unifying media and business data into a single analytics foundation. Acted as product owner and lead developer, defining requirements, roadmap, and execution across engineering and business teams.

Automated multi-market reporting workflows and centralized attribution logic to improve decision-making efficiency.

Reduced manual reporting workload by 90% and productized the platform into a commercial data solution, generating a new billable service offering for agency clients.

Owned digital performance analytics and investment forecasting, recommending optimal budget allocation across channels.

Designed and launched an internal Media Performance Analytics Framework, powering reporting, forecasting, and budget decisions.

Deployed data-driven reporting and attribution solutions used by media, CRM, and performance teams.

Analyzed programmatic strategies and user journeys, including cross-device contribution and DSP overlap.

Enabled double-digit ROI improvement on paid media through data-driven allocation strategies.