Description

Senior CRM & Marketing Automation Consultant with 10+ years of experience delivering complex, large-scale CRM and customer engagement programs for international organizations.

My core expertise lies in Salesforce Marketing Cloud where I have led and contributed to end-to-end implementations including data architecture, automations, journeys, integrations and deliverability strategy, often in regulated or multi-market environments.

I work at the intersection of CRM, data, and activation with a strong understanding of the Salesforce ecosystem (Sales Cloud configuration, permissions, automation, reporting), allowing me to collaborate efficiently with Admin and Development teams and ensure coherent / scalable designs across platforms.

Additionallly to Salesforce, I am experienced with multiple marketing automation solutions like SendGrid, Brevo (Sendinblue), Mailchimp, Splio, Mailjet, enabling me to advise clients in an agnostic and pragmatic way, whether for optimization, migration or platform selection.

Key areas of expertise:

Salesforce Marketing Cloud delivery:

data modeling, SQL, AmpScript, SSJS, automations, Journey Builder, API integrations, multi-BU setups

CRM & activation alignment:

synchronization between Salesforce CRM and marketing platforms, data governance, personalization

Deliverability & compliance:

IP warming, authentication (SPF, DKIM, DMARC), monitoring and remediation

Complex program execution:

onboarding, lifecycle, transactional and operational communications

Enterprise project delivery:

international rollouts, documentation, cross-team coordination, and best practices

I am valued for my hands-on execution capability, structured approach, and ability to operate effectively in complex CRM ecosystems while delivering reliable, scalable and measurable outcomes

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Biogen
Salesforce Marketing Cloud Expert
BIOTECH
January 2023 - Today (3 years and 5 months)
Puteaux, France
Design and deployment of scalable marketing automation templates for global pharmaceutical events.

Full Salesforce Marketing Cloud setup (BU, SAP, IP/Domain, SSL).
Data integration & synchronization between Veeva CRM and SFMC.
Conducted a complete audit of 15 BUs with detailed action plans.
Enabled new channels: Email + SMS.
Created 20+ process and technical documentations.
Agile project management in a complex international environment.
Journey Builder Salesforce Marketing Cloud CRM Veeva Salesforce Sales Cloud
GENERALI
Squad Lead Marketing IT
BANKING AND INSURANCE
January 2022 - December 2022 (11 months)
Saint-Denis, France
Leading the Marketing IT team (3 members) to deliver Salesforce Marketing Cloud projects.

Delivered a Distributed Marketing project (15 → 700 agents).
Managed 7 additional marketing projects within one year.
Sales Cloud SFMC integration and full BU configuration.
Enabled new channels: Push Notifications, Rich SMS, Voice Messaging.
Structured RUN support process (+150 requests handled in 2022).
Delivered training sessions and created user guides for adoption.
Salesforce Marketing Cloud Salesforce Sales Cloud marketing automation Salesforce CRM
WebMD
SFMC Consultant - Technical Product Manager
PHARMACEUTICALS INDUSTRY
December 2020 - December 2021 (1 year)
Migration and integration of 6 subsidiaries into Salesforce Marketing Cloud.

Setup of 15 BUs and training for local and global teams.
Designed marketing automation strategies to drive user engagement.
Implemented IP warming plan and deliverability best practices.
Developed advanced automation for segmentation, activation, and retention.
Scaled pilot projects to industrialized production with performance monitoring.
Salesforce Marketing Cloud Email marketing marketing automation Inbound marketing Inbound marketing