Description

I help ambitious organizations turn data into a strategic competitive advantage.

With 8+ years leading data transformation at brands like Lacoste, FDJ, Orange, and Carrefour, I sit at the intersection of data strategy, analytics engineering, and business performance — bridging the gap between raw data and high-impact decisions.

My approach covers the full data value chain:

→ Collection & governance: server-side tagging, GA4, Piano, TagCommander, multi-source data consolidation

→ Activation & insights: dashboarding (executive level), audience segmentation, A/B testing & personalization

→ Strategy & leadership: data roadmap ownership, cross-functional squad management, analytics culture evangelism

I've designed and deployed data strategies for top-tier digital platforms, defined measurement frameworks from scratch, and managed data & analytics squads in agile environments — always with a strong commercial lens focused on growth.

In 2024, I co-founded Amplify 👥 — a collective of senior data & analytics specialists helping premium and luxury brands activate their data at scale.

⚙️ Core expertise:

✔️ Data strategy & governance

✔️ Web & marketing analytics (GA4, Piano, AT Internet, TagCommander)

✔️ A/B testing & experimentation programs (Dynamic Yield, AB Tasty, Kameleoon)

✔️ Audience segmentation & data activation

✔️ Dashboarding & data storytelling for executive stakeholders

✔️ Data squad leadership & agile governance

✔️ CRO & conversion optimization

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Asnières-sur-Seine (up to 15km), Paris (up to 15km)

PARFUMS CHRISTIAN DIOR
Senior Personalization consultant
October 2024 - Today (1 year and 8 months)
Paris, France
Leading the personalization strategy for one of the world's most iconic luxury beauty brands (LVMH group), combining data activation, audience intelligence, and Dynamic Yield expertise.

🔹 Designed and executed the personalization roadmap across digital touchpoints, from strategy to deployment
🔹 Architected audience segmentation frameworks to deliver hyper-relevant experiences at scale
🔹 Implemented and optimized Dynamic Yield use cases: behavioral targeting, product recommendations, and adaptive content
🔹 Bridged data, UX, and business teams to align personalization initiatives with brand and commercial objectives
🔹 Contributed to building a scalable data activation culture within a global luxury e-commerce environment
E-commerce Dynamic Yield Personnalisation
Domino's
E-commerce & CRO manager
October 2023 - May 2024 (7 months)
Led data-driven transformation of the online ordering journey across platforms, combining analytics, experimentation, and UX optimization.
🔹 Built a full behavioral analytics framework to identify friction points and prioritize high-impact optimizations
🔹 Designed and deployed A/B testing roadmap aligned with business KPIs
🔹 Developed high-impact promotional data mechanics driving measurable revenue uplift
🔹 Collaborated cross-functionally with product, tech & marketing to embed data culture
Google Analytics E-commerce Direct Marketing Landing page
MOBILIZE
Senior Marketing analyst
March 2023 - October 2023 (7 months)
Paris, France
Built the analytics foundation of a fast-growing digital business unit, delivering data clarity and decision-making infrastructure.
🔹 Designed and deployed a multi-source marketing data warehouse and executive dashboard
🔹 Architected GA4 + server-side tagging strategy for improved data quality and user resolution
🔹 Delivered actionable campaign performance insights leading to budget reallocation and efficiency gains