About Camille
⭐️ 8+ Years in 360 Marketing Strategy & Data-Driven Growth l Agency & Client-side
Acting as your external lead to structure workflows, align teams, and ensure 360° marketing campaign execution.
🎯 EXPERTISE:
- • 360 Marketing Strategy: Brand audits, positioning, value proposition, messaging frameworks, and full-funnel campaign alignment.
- • Business Growth & Expansion: Market analysis, GTM strategy, B2B development, and international scaling.
- • Project Leadership: Roadmap definition, cross-functional coordination, marketing governance & KPI tracking.
📦 MY CORE PACKAGES:
- • The Strategic Audit (2-4 weeks): In-depth audit of your current brand positioning or website. I deliver a data-driven diagnosis and a prioritized roadmap for your teams.
- • Go-To-Market Strategy (1-2 months): Market research, competitive analysis, and creation of a phased market-entry scenario to reduce launch risks.
- • Fractional Project Management: Acting as your external lead to structure workflows, align teams, and ensure 360° initiatives are effectively executed.
🚀 KEY ACHIEVEMENTS:
- • Project Management (Music): Built a centralized workflow (Asana) for 100+ tasks, saving teams 5–8 hours/week.
- • Brand Strategy (Luxury): Led a website audit & brand-driven redesign. Delivered strategic diagnosis in 4 weeks, boosting session duration & conversion.
- • Go-To-Market (Art): Developed an analytical GTM strategy for international expansion, providing a clear decision matrix to reduce entry risks.
🌍 HOW I WORK:
- → Strategic or operational missions (Remote worldwide / On-site Madrid • Paris)
- → Trilingual: Fluent in English, French & Business Spanish
💬 NEXT STEP:
Send me a quick message detailing your current challenge. We can schedule a free 30-minute discovery call to see if my strategic approach aligns with your goals!
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- MAISON PARISIENNE
On Malt
Digital Marketing Consultant – Brand AuditARTS AND CRAFTSMarch 2026 - March 2026Paris, FranceConducted a high-level strategic audit of the digital ecosystem for Maison Parisienne and its leading artists (Simone Pheulpin & Pierre Renart).Objectives & strategic vision:- Ecosystem alignment: Analyzed the synergy between the gallery’s institutional authority and the artists' unique digital identities to ensure a cohesive 360° presence.
- Brand elevation: Defined strategic pillars to align the digital experience with 2026 luxury standards and the expectations of high-net-worth collectors.
- Audience resonance: Developed a framework to enhance brand desirability and foster deeper connections with international institutions and professional specifiers.
Responsibilities & concrete actions:- Strategic web analysis: Evaluated the digital architecture (SEO/E-E-A-T) and refined user journeys (UX) to create a seamless "Digital Flagship" experience.
- Narrative optimization: Crafted a sophisticated storytelling strategy focused on the "Artisans de la Matière," highlighting the value of time, craftsmanship, and artistic gesture.
- Operational Roadmap: Delivered a comprehensive 4-month implementation plan and defined key stakeholder roles to ensure long-term narrative and technical consistency.
- FreelanceMarketing Strategy & Business Development ConsultantJanuary 2025 - Today (1 year and 5 months)Supporting organizations and entrepreneurs in clarifying their vision, strengthening their brand presence, and driving business growth across Europe and North America.Main missions 🛠️🔍 Designed and implemented brand & communication strategies (audits, positioning, storytelling).✍️ Produced impactful content and tools (newsletters, social media, pitch decks, and sales presentations).🤝 Led business development initiatives: market research, B2B strategies, and partnership outreach.💬 Provided mentorship and career coaching: LinkedIn optimization, project structuring, confidence building.🎓 Designed and facilitated workshops for creative teams and organizations.Results 🚀
- Strengthened client visibility and narrative consistency across platforms.
- Developed new business frameworks for brands in art, design, and culture industries.
- Supported long-term brand growth through strategic positioning and authentic communication.
- MulticoloreDigital Marketing ManagerENTERTAINMENT AND LEISUREMay 2022 - December 2024 (2 years and 7 months)Montreal, QC, CanadaLed the digital marketing strategy for two of Canada’s most iconic festivals, driving audience engagement and record ticket sales.Main missions 🛠️📈 Directed 360° digital campaigns (social media, website, CRM, newsletters).🧭 Supervised a marketing team and coordinated external partners.💌 Launched CRM and email marketing programs improving retention and engagement.🔍 Oversaw SEO and UX optimization across digital platforms.🎯 Integrated paid media strategies to support growth objectives.Results 🚀
- Increased digital engagement and conversion through data-driven marketing strategy.
- Boosted ticket sales and audience loyalty year over year.
- Built a unified marketing ecosystem across all touchpoints.
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Education
- Bachelor of Commerce - BComConcordia University2018Major in International Business at the John Molson School of Business - Minor in Spanish
Certifications
- Google AnalyticsGoogle Digital Academy2024
- The Psychology of Emotions: An Introduction to Embodied CognitionUniversity of Cambridge2022