About Anastasia
I partner with start-ups and organisations, exploring how brand, culture and experience can drive value and bring positive change.
A strategic partner to clients with over 12 years experience delivering results on global projects in brand building, transformation and communications. Former Ogilvy and FutureBrand. I've worked on global corporates (Sanofi, Atos, Webhelp, INSEAD, Expedia, Natixis), FMCG (Coca-Cola, Nestlé, Cheerios, Nespresso) and start-ups across a range of industries.
My areas of expertise:
- Brand purpose and positioning
- Brand identity and expression
- Brand experience and employee engagement
- Communication, content strategy and content creation/production
- General project management
How I can work with you:
Temp Head of Brand: I provide high-impact leadership on a part-time basis to help steer your company’s journey with precision-shaping brand strategies, and aligning your brand with your business objectives.
Campaign/Project Basis: From concept to execution, I’ll architect a strategic roadmap for success. Expert in effective project management and cross-functional team collaboration.
Consultant / Brand Coach: In my areas of expertise, I offer guidance, insights and tailor methodologies to drive efficient, effective solutions that deliver value for your organisation.
I value authenticity, communication and collaboration.
English
Native or bilingual
French
Fluent
Russian
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- FUTUREBRANDClient DirectorCONSULTING AND AUDITSOctober 2015 - January 2023 (7 years and 3 months)Paris, France• Key client lead and consultant to Comex for renowned clients including Sanofi, Webhelp, Atos/Eviden, INSEAD, Nespresso, Nestlé, CPW, Cheerios, and Natixis.• Demonstrated expertise in corporate strategy and effectively managed an annual budget of approximately €2.5m in revenue.• Awarded IPG Collaborative Growth Award (2022) for inter-agency collaboration and revenue generation.Part of EMBRACE - the global FutureBrand, UXUS and Hugo&Cat DE&I taskforce - to help guide thinking, actions and ensure diversity, equity and inclusion are central to our ways of working.
- OGILVY & MATHERSenior Account Manager : Expedia EMEACONSULTING AND AUDITSMarch 2014 - September 2015 (1 year and 6 months)London, UKClient: Expedia EMEAWorked on master brand creative: strategy, creative concept and production (TV, radio, print/OOH and digital).Responsible for localisation for UK, DE, FR, NL, IT & ES markets to include creative translation and production (TV, radio, digital).
- Xsenia & OlyaChief Marketing OfficerFASHION AND COSMETICSJanuary 2012 - March 2014 (2 years and 2 months)London, UKEmerging luxury womenswear brand launched in 2011 with the Spring Summer 2012 collection debuted at London Fashion Week.Developed visual and brand identity.Responsible for marketing and PR– featured in Vogue Italy, Vogue Russia, Tatler & interviewed live on National Canadian TV.Produced fashion shows for London, Vancouver and Berlin fashion weeks. Brought on 5 stockists.Responsible for company finances & contract negotiation with agents & suppliers.
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Education
- Master of ArtsUNIVERSITY of CAMBRIDGE2008Master of Arts (MA), Natural Sciences