Description

After a long journey as an employee, I am now bringing over 12 years of experience in Data & Business analysis into my freelance career, supporting global clients across FMCG and multiple industries in transforming their data into real business value.

Today, I help companies turn complex, messy data into clear, actionable insights that drive smarter decisions and measurable performance.

My goal is simple:

👉 Turn your data into a competitive advantage

🚀 What I Do

🧠 Data Analysis & Insights

Turning data into clear business actions

Supporting better and faster decision making

📊 Power BI Dashboard Development

Custom dashboards tailored to your KPIs

Clear, interactive, decision focused visuals

📁 Data Preparation & Structuring

Cleaning and organizing data from multiple sources

Building reliable datasets for analysis

🔄 Automated Reporting

Scheduled refresh & real time monitoring

Consistent and reliable reporting processes

⚙️ Optimization & Efficiency

Improving dashboard performance

Reducing manual work and saving time

🛠️ My Methodology

1️⃣ 📌 Understand your business & data challenges

2️⃣ 📊 Design dashboards aligned with your goals

3️⃣ ⚙️ Automate and deploy efficient reporting solutions

4️⃣ 🎯 Ensure adoption with support and guidance

💡 Why Work With Me?

📊 Business focused dashboards (not just visuals)

🎯 Results oriented approach

🧠 Strong mix of business understanding & analytics

⚡ Experience with large scale and FMCG data

🧩 Core Skills

📊 Power BI • Data Visualization • Dashboard Creation

📁 Data Analysis • Reporting • KPI Tracking

📗 Excel • Data Cleaning • Data Structuring

Industry field of expertise

Languages

English
Fluent
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Nielsen IQ
Business Intelligence Lead
April 2018 - March 2026 (7 years and 11 months)
South Africa
Expanded scope in 2023 to lead Business Intelligence across Sub-Saharan Africa, in addition to South Africa.
Led end to end business analysis and analytics delivery for 50+ FMCG clientssupporting retention, service expansion, and revenue growth.
Conducted stakeholder engagement and requirement elicitation, translatingbusiness needs into scalable BI and reporting solutions aligned with pricing,promotions, and distribution strategies.
Defined and aligned business and reporting requirements with client expectations,ensuring effective communication between stakeholders and delivery teams.
Designed and implemented scalable BI solutions and automated reportingframeworks, improving efficiency and reducing manual workload.
Led a large scale transformation project migrating legacy reporting systems to acloud based platform, ensuring seamless adoption and continuity across multiplemarkets.
Acted as a strategic advisor to senior stakeholders, translating complex data into actionable insights and aligning solutions with commercial objectives.
Business intelligence Business analysis Team management Revenue Management Gestion de projet
Nielsen IQ
Report Liaison
November 2014 - March 2018 (3 years and 4 months)
Egypt
Supported business analysis activities, including stakeholder coordination, requirement gathering, and ensuring alignment with business KPIs and decision making needs.
Collaborated with clients and internal teams to align reporting requirements anddeliverables with business expectations and service standards.
Delivered recurring and ad-hoc reporting solutions and dashboard enhancementsusing multiple data sources, ensuring accuracy and relevance to business needs.
Contributed to delivery planning, timelines, and cost estimates, supporting clientdiscussions and commercial proposals.
Coordinated cross functional teams across geographies to ensure consistent delivery of high quality reporting solutions.
Reporting Customer Insight Business intelligence Microsoft Excel Business analysis
MISR TRAVEL
Finance and Procurement Analyst
February 2010 - October 2014 (4 years and 8 months)
Egypt
Prepared monthly treasury and expense reports to support financial monitoring andinternal reporting.
Monitored expenditure against budgets and procedures, contributing to costcontrol across operations and project sites.
Supported procurement through supplier sourcing, price benchmarking, andpreparation of comparison sheets for management review.
Reporting Microsoft Excel