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Xavier Fontaine

CorporateStrategy International ConsumerCentricity

Can work in or around Paris, Nantes, Rennes, Lyon, Aix-en-Provence

  • 48.8585
  • 2.3794
Propose a project The project will begin once you accept Xavier's quote.
Propose a project The project will begin once you accept Xavier's quote.

Location and workplace preferences

Paris, France
Can work onsite in your office in
  • around Paris 11e Arrondissement and 50km
  • Around Nantes and 10km
  • Around Rennes and 10km
  • Around Lyon and 10km
  • Around Aix-en-Provence and 10km


Business sector
  • Agriculture
  • Consulting & Audits
  • Pharmaceuticals industry
  • Fashion & Cosmetics
  • Wine & Spirits


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Skills (19)

Xavier in a few words

Growth leader avec 20+ ans d'experience au sein de belles maisons de FMCG telles que L'Oréal, Unilever et Mars. Expérience internationale sur 3 régions (Europe, Russie, Asie/Chine) et 3 fonctions (general management, marketing et sales/business development).

Les USP que je mets à votre disposition?

Internationalisation, source de croissance.... Mais comment réussir le pari de l'internationalisation, où se lancer, dans quels channels de distribution, avec quels partenaires, combien investir? ROI attendre et dans quel horizon?

Etre plus "consumer centric", ou "data driven", très bien. Tout le monde est d'accord sur l'ambition. Mais concrètement, quels grands chantiers mener pour transformer le business? Quel est le diagnostic de départ, quelle est la vision de succès? En quoi cette transformation aidera t'elle à tier de la croissance?

Parlons-en, une première discussion ne coûte rien!


Portfolio is only available to registered users


Mars - Mars


Global Category Director - Mints

Hong Kong, Chine

August 2014 - September 2018 (4 years4 years and 1 month)

Global Innovation HUB Sr Director. Led Global Mints Board to deliver the growth vision and innovation pipeline to accelerate growth behind Mints category. Portfolio of 10 brands, business of $500M NSV, cross–functional team of 12 directors.
Directed and regulated overall innovation activities of senior leader stakeholders, global leadership team, regional presidents, GMs, functional heads, VPs, and key countries leadership teams to enhance operational excellence and performance. Planned and proposed innovative global Mints strategy through cooperation with local units to drive revenue streams and grow business.

Selected Contributions:
Rallied the organization behind a simple and compelling Growth Vision Plan that lead to 4 consecutive years of growth (from-5% to CAGR +4%) whilst improving EBIT by +100bps a year by increasing operational efficiencies within competitive markets of US, China, Australia, Canada, and Europe and Russia.

Mars - Mars


General Manager - ice-cream BU China

Shanghai, Chine

October 2018 - June 2020 (1 year1 year and 8 months)

I lead the creation of a start-up Business Unit within Mars organisation: set up the ice-cream business from scratch in China, staffed the management team and operational team, held full P&L accountability for the business unit (short term operating plan + five–year business strategy with operating plan of $150M build–to–build legacy business, including the construction of a new factory to service the Region)


Consulting & Audits

Managing Director

Paris, France

July 2020 - Today (2 years2 years)

By 2040 50% of global consumption will happen in Asia. How strong is your presence in Asia?

Succeeding tomorrow starts today; I have set-up Qiao-consulting to help companies successfully enter or turnaround their Asian operations. As your strategic partner we cover business audit, VOC programs (voice of the consumer & design thinking), tuning value proposition to Asia, setting up route-to-market, media reach strategies, designing a pilot and accompaniment in the deployment phase.

Our team consists in a core team based in Paris, freelancers and preferred agency partners to keep the agility and the cost attractiveness of our value proposition. Find more on our LinkedIn page #qiao-consulting

11 external recommendations

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