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Xanthe Pinguelo

Content Strategist and Copywriter

Remote from City of London

  • 51.5073
  • -0.127647
Propose a project The project will only begin when you accept Xanthe's quote.
Propose a project The project will only begin when you accept Xanthe's quote.

Location and geographical scope

City of London, United Kingdom
Remote only
Works remotely most of the time


Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
Business sector
  • Automobile
  • Banking & Insurance
  • Consulting & Auditing
  • Biotechnology
  • Digital Agency and IT company
+14 autres
Company size
  • 2 - 10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people




Skills (49)

Xanthe in a few words

Curious. I'm driven by what's making the world tick - and hungry to shape the narrative. An entrepreneurial storyteller who loves applying inspiration, data and empathy to engage audiences and grow brands.

As a native English speaker with extensive , I have a decade's experience developing integrated and impactful content for WPP and other leading agencies across Europe and beyond. My expertise lies in e-commerce, lead generation, content strategy, thought leadership, copywriting and SEO for B2B and B2C clients including Google, Spotify, Microsoft, Unilever and BMW.

I believe that successful content starts with honing the deepest understanding of our target audience, and I truly lean in to every project to cultivate the finest content to shape behaviours and drive real impact.

Key expertise:
• Effective content strategy, copywriting and development for digital, print and events.
• Project management: timelines, budgets and teams.
• UX content strategy, including A/B testing.
• SEO data analytics and copywriting for lead generation.
• Client management and winning new business.


Portfolio only available to registered users



Digital Agency and IT company

Content Specialist

London, United Kingdom

October 2019 - May 2021 (1 year and 7 months)

• Grew WPP’s leading tech brands through user-first content strategies.
• Led content strategy and development across full spectrum of assets (blogs, case studies, display ads, email, events, infographics, social campaigns, videos, web content, webinars, whitepapers) for tech brands (incl. Google, Spotify, Microsoft).
• Project managed delivery of content via line management and support of fantastic team of 6: earned reputation for guaranteeing quality output, always on time and on budget.
• Edited content agency-wide to optimize its performance.
• Liaised closely with clients to build lasting relationships; truly listened to understand and deliver on business objectives.
• Ideated new content approaches, including introducing robust measurement framework and training execs on no-code tools to create new content types with maximum ROI.
• Drove £120,000 pa in new business through successful content projects and enhancing client relationships with regular check-ins.
• Developed new business pitches, with success rate of 50%.
• Created agency award entries, leading to year with highest number of wins.

MVF - 1st in the Sunday Times Best Companies to Work For


Content Strategist

London, United Kingdom

February 2018 - September 2019 (1 year and 7 months)

• Developed and managed winning SEO content for FTSE 100 clients.
• Produced engaging digital content (blogs, infographics, social media, videos) for industry giants (incl. Dell, Salesforce, Virgin Media, PayPal) to drive high ROI using proven SEO principles.
• Analysed SEO data daily via GA, Google Search Console, Semrush and developed strategies to optimise content performance.
• Leveraged UX tools (Hotjar, Optimizely) to boost user interaction.
• Highest impact writer in team of 60 from internal rankings.
• Drove 400% sales growth (£1m enterprise value) from content.

Media Industry

Film & Audiovisual

Writer and Strategist

London, United Kingdom

January 2016 - January 2018 (2 years)

• Curated compelling content (written and visual) to help global brands delight customers, promote services, and expand reach.
• Worked in-house with the UK’s leading production companies to develop film scripts, leading to one OSCAR win.


Luxury Goods

Strategic Planner

Paris Area, France

January 2014 - January 2016 (2 years)

1 external recommendation

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