January 2020 - January 2023 (3 years)
Rennes, France
Understanding of the target audience: Developing a deep understanding of the target audience and their needs, preferences, and pain points.
Headline writing: Creating attention-grabbing headlines that accurately reflect the content of the piece and entice the reader to continue reading.
Persuasion techniques: Using persuasive techniques such as emotional appeals, storytelling, and social proof to influence the reader's decision.
SEO optimization: Optimizing copy for search engines to increase visibility and drive traffic to a website.
Copywriting formats: Familiarizing with different copywriting formats such as email copy, website copy, social media copy, and more.
A/B testing: Using A/B testing to determine the effectiveness of different copywriting approaches and make adjustments accordingly.
Branding and tone of voice: Creating a consistent brand voice and tone throughout all copy to align with the company's overall messaging and image.