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Sonat Antepli

Brand and Marketing Strategist

Moves to Berlin

  • 52.517
  • 13.3888
Propose a project The project will only begin when you accept Sonat's quote.
Propose a project The project will only begin when you accept Sonat's quote.

Location and geographical scope

Location
Berlin, Germany
Can work in your office at
  • Berlin and 10km around

Verifications

Languages

Categories

Skills (17)

Sonat in a few words

I’m a multifaceted Marketing Leader with extensive People Management experience. I shape and nurture purposeful brands to build a sense of belonging among Employees, to ignite a bonding with Users and to feed trust across all Stakeholders eventually. I make sure that we have the right retention qualities in place both in our organisation and products, before investing heavily in marketing functions and activation plans. In order to improve retention and profitability in continuum, I drive cross-functional collaboration to enable informed decisions with an alignment around the Consumer/User Insights, Value Proposition, Business Opportunities, Company Objectives, Market Strategy & business critical metrics.

Portfolio

Portfolio only available to registered users

Experience

The Coca-Cola Company

Food Industry

Content Excellence Group Manager

Istanbul, Turkey

June 2013 - December 2015

• Head of Content Excellence Team (6-11 people) with an ability to deliver content for all media
• Produced content for all brands and all assets from packaging design to TV for Turkish, Caucasian and Middle Eastern markets
• Derived business and consumer insights to lead Sponsorships (ie. especially in music and sports), Partnerships (B2B) and integrated marketing strategies to deliver sales & channel excellence
• Managed 10+ agencies in various disciplines to curate content and secure strategic alignments
• Contributed to the financial planning with a communications and campaign management budget

Sonat Antepli

Consulting & Auditing

Freelancer

Berlin, Germany

December 2019 - Today

• Working with Casumo, Havas, Karpat, PepsiCo (snacks division) and Unilever as a consultant (both on adhoc projects and on a retainer based model).
• Oversee international (B2B and B2C) projects using data from +10 different markets / countries
• Build strategic recommendations & proposals for: Brand / Campaign / Communication Strategies & Development, New Business Development & Expansion Strategies, Business & Business Model Analysis, Growth Strategies & Forecasting, Market Research, Internal Communication Strategies & Development, Shareholder / Investor Communications, Product Management & Development, ROI modelling, etc.
• Acting as the Project Manager in close relationship with Agencies and other Partners

Casumo

Video Games & Animation

Head of Growth Strategy & Insights

Swieqi, Malta

February 2019 - November 2019

• Developed business cases to identify growth opportunities for brand, portfolio and geographic expansion within highly regulated markets with legal & operational complexities
• Led competitive analysis to recommend Country Managers improvement points in GTM and campaign strategy in +5 new markets
• Owned the Employer Brand and internal communication strategies to support strategic efforts in Change Management
• Advised Country Managers with market, product & competitive analysis, strategic briefs and problem-solving

Casumo

Video Games & Animation

Brand Lead

Swieqi, Malta

March 2017 - January 2019

3 external recommendations

Check out Sonat's recommendations

Education