CONTENT STRATEGY & CONTENT MARKETING CONSULTING
CONTENT REPURPOSING AGENCY
I'm a Content Marketing Consultant that works with small business owners or content creators who are looking to create a strong voice online, reach their ideal target audience, and move them along a purchase funnel.
We are also a Content Repurposing Agency - please read about it below.
My strategic work revolves around the Framework we created in-house:
1) MESSAGE: We focus on finding your/your businesses' voice, define Strategy goals, characterize your target audience, your Unique Selling Proposition & craft your Messaging Pillars (to move your prospects from Objections to Purchase)
2) MEDIUM: We map out the mediums/platforms in which you will be present, and prioritize them to fit your content creation resources. Define KPIs to measure success.
3) FORM: Map out specific Content according to the Marketing Purchase Funnel, Content Calendar concept & define the content distribution and repurposing strategies (so your content gets maximum ROI).
4) MINDSET: We discuss content creation strategies to ensure speed & ease in the process, how to always come up with resonant content ideas, and address common mindset traps that may arise.
The final result is a tangible and solid content strategy & implementation plan, that I guide you to create as I apply both known and proprietary methods & tools, that I came in contact with during my content career.
As a follow-up to our Content Strategy work or completely unrelated to it, the Agency can also support you with your Content Repurposing needs.
1) You submit a video or audio file (typically a Youtube video or a podcast episode)
2) We transcribe it and adapt it to be a blog post (SEO optimized to target keyword(s))
3) We will prepare the correspondent Email Newsletter
3) We create short captions & graphics so you can use the same content on Instagram & Pinterest.
You can reach me via message for more information.