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Sofia Simoes

Lifestyle, Digital Marketing & E-Commerce Writer

Remote from Munich

  • 48.1371
  • 11.5753
Propose a project The project will only begin when you accept Sofia's quote.
Propose a project The project will only begin when you accept Sofia's quote.

Location and geographical scope

Munich, Germany
Remote only
Works remotely most of the time


Project length
  • Between 1-3 months
  • Between 3-6 months
Business sector
  • Publishing Market
  • Press & Media
  • Entertainment & Leisure
  • Education & E-learning
  • Social Networks
Company size
  • 1 person
  • 2 - 10 people




Skills (21)

Sofia in a few words


I'm a Content Marketing Consultant that works with small business owners or content creators who are looking to create a strong voice online, reach their ideal target audience, and move them along a purchase funnel.
We are also a Content Repurposing Agency - please read about it below.

My strategic work revolves around the Framework we created in-house:
1) MESSAGE: We focus on finding your/your businesses' voice, define Strategy goals, characterize your target audience, your Unique Selling Proposition & craft your Messaging Pillars (to move your prospects from Objections to Purchase)

2) MEDIUM: We map out the mediums/platforms in which you will be present, and prioritize them to fit your content creation resources. Define KPIs to measure success.

3) FORM: Map out specific Content according to the Marketing Purchase Funnel, Content Calendar concept & define the content distribution and repurposing strategies (so your content gets maximum ROI).

4) MINDSET: We discuss content creation strategies to ensure speed & ease in the process, how to always come up with resonant content ideas, and address common mindset traps that may arise.

The final result is a tangible and solid content strategy & implementation plan, that I guide you to create as I apply both known and proprietary methods & tools, that I came in contact with during my content career.

As a follow-up to our Content Strategy work or completely unrelated to it, the Agency can also support you with your Content Repurposing needs.

1) You submit a video or audio file (typically a Youtube video or a podcast episode)
2) We transcribe it and adapt it to be a blog post (SEO optimized to target keyword(s))
3) We will prepare the correspondent Email Newsletter
3) We create short captions & graphics so you can use the same content on Instagram & Pinterest.

You can reach me via message for more information.


Portfolio only available to registered users


Global Savings Group

Online Marketing Manager

Munich Area, Germany

March 2018 - Today

Global Savings Group is the leading European Commerce Content platform delivering consumer rewards, cashback, savings opportunities, and shopping content. Founded in 2012, GSG’s growing team is transforming the way consumers buy, brands sell, and digital publishers earn – one transaction at a time. One of the Top25 German 2018 start-up companies according to LinkedIn. Projects and Tasks: 1. Content Marketing/SEO: - Development and implementation of new SEO content concepts for own and partner’s platforms, with the aim of ranking for highly competitive keywords; - On-page optimization and user-intent studies (Search Console, Google Analytics, Serpbook). - Product Management Support: Layout optimization for SEO, KAM and User; New product creation (Wireframes and StoryMaps). 2. Project Management (Black Friday): - Resource and budget planning; Definition of Content Marketing implementation roadmap; Definition and measuring of KPIs in collaboration with the Product Team. - Manage project’s implementation, through the constant contact with key stakeholders in various locations. 3. SEM/Performance Marketing: - Daily management of 500+ Adwords Campaigns; - Weekly manual optimization of bids on campaign and KW level, to guarantee profitability. Weekly reporting of results and constant AB Testing activities.

Global Savings Group

Online Marketing Intern

Munich e Região, Alemanha

September 2017 - February 2018

L'Oréal - L'Oréal Groupe

Marketing Intern

Lisboa e Região, Portugal

June 2016 - July 2016

Marketing at Active Cosmetics Division. Studying of the Hair Care market and users in order to produce operational insights for the brand. Production of the outline and tools for the study in collaboration with other internal departments; collection of the inputs, working with an external market research company; analysis of the data (using SPSS) and production of outputs and final recommendations.

L'Oréal - L'Oréal Groupe

L'Oréal Brandstorm

Lisbon Area, Portugal

November 2015 - May 2016

1 external recommendation

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