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Serkan Haslak

Revenue-Driven Marketing Consultant & Hubspot Exp.

Remote from Berlin

  • 52.517
  • 13.3889
Propose a project The project will only begin when you accept Serkan's quote.
Propose a project The project will only begin when you accept Serkan's quote.

Location and geographical scope

Location
Berlin, Germany
Remote only
Works remotely most of the time

Preferences

Project length
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Banking & Insurance
  • Digital Agency and IT company
  • Logistics & Supply Chain
  • Consulting & Auditing
  • Health, Wellness & Fitness
+5 autres
Company size
  • 2 - 10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people

Verifications

Languages

Categories

Skills (9)

Serkan in a few words

B2B Marketing expert with a strong ROI focus. For the past 7 years, I have been working on projects covering B2B marketing and demand generation. I have a passion for projects requiring efficient tracking to deliver a strong ROI.

Recent Keynotes;
- BoostROAS - Go-to-market Strategy:
- ZEO Digitalzone Meetups - Marketing Automation in B2B Lead Generation: -
- helo! - Startup Marketing 101:

Who am I :
• Entrepreneurial mindset
• Analytical mindset
• Marketing multi-specialist
• 4 years on growth marketing strategies
• Team player
• Life-long Learner

Area of expertise :
• B2B Acquisition & Conversion
• B2B SaaS
• Performance Marketing
• Long Conversion Cycles
• Nurturing Programs
• Lead Generation
• Inbound Marketing
• Demand Generation
• Global Expansion
• Content Marketing
• Lifecycle Management

Experience

Param

Banking & Insurance

Chief Marketing Officer

Istanbul, Turkey

June 2020 - January 2021

• Gathered all the power of the company, which is spread over 5 brands, in one brand, Param.
• Created a highly detailed brand identity and culture document for the company from scratch and implemented it company-wide.
• Created go-to-market strategies for all segments of the company. Launched and managed new brand and product campaigns.
• Hired, trained, and managed a 7-person SDR team and 11-person marketing team entirely from scratch.
• Re-organized all teams responsible for revenue, switched their mindset from a task-oriented approach to a customer-centric approach.
• Developed new marketing and sales funnels to measure and improve all stages of funnels & the success of team members.
• Transitioned the company from a direct sales model to lead nurturing, qualification, and product marketing programs, successfully generating 2000+ SQLs per month. (before 150)

Sovos

Digital Agency and IT company

Marketing Director

Istanbul, Turkey

July 2018 - February 2020

• Hired to build and scale B2B sales and marketing programs across EMEA to increase lead generation, customer acquisition, and revenue growth for a company building a global tax compliance software platform• • • Transitioned the company from a face-to-face direct sales model to lead nurturing, qualification, and conversion, successfully generating 30+ MQLs per day.
• Hired, trained, and managed a 4-person SDR team and a 9-person marketing team entirely from scratch.
• Led the implementation of HubSpot CRM to enable marketing and sales automation and analytics.
• Created detailed dashboards to track and analyze sales and marketing performance against business KPI’s.
• Developed brand identity and product marketing to drive brand awareness and product education.
• Managed business integration and public relations to support change management during the Sovos merger.
demand generation Hubspot marketing automation Google AdWords SEO SEMrush Brand content Content marketing

Hızlıçeviri

Digital Agency and IT company

Founder & CEO

Istanbul, Turkey

October 2013 - June 2018

• Launched Turkey’s first online professional translation service, securing 150k USD in angel investment and a 200k USD Turkish government grant to scale the business. Successfully reached profitability in 2015.
• Designed, developed, and executed B2B and B2C sales and marketing strategies to secure 10,000 customers (6,000 B2B and 4,000 B2C) with 45% YoY revenue growth.
• Hired, trained, and managed a team of 15+ employees to increase lead generation, qualification, and conversion.
• Partnered with the Co-Founder and technical leadership to define the product vision and business strategy.
• Managed P&L, cash flow, budget preparation, and product pricing to drive ROI and profitability.

1 external recommendation

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