Welcome to Raymond's freelance profile!
Location and workplace preferences
- Location
- Orléans, France
- Can work onsite in your office in
-
- around Orléans and 50km
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Languages
Categories
Skills (11)
Raymond in a few words
With 10 years of work experience in the Digital and Marketing Communication fields at the international level, I am currently looking for new opportunities in Europe.
Following experiences in digital and branding at PUBLICIS and NIKE, I spent the past 3 years working for Adidas Shanghai in digital & brand communication roles. Reporting to Global, during the first 1.5 years I managed the social media and community for Reebok, being the bridge between our headquarters in the US, our local Chinese office, and digital agencies. Then my responsibilities evolved and my scope widened: I supervised the brand communications from digital campaigns to offline events and product launches, coordinating operations both internally (global & local) and externally with various stakeholders (distributors, media, influencers, agencies, e-commerce platforms, etc.).
For family reasons, we moved back to France in early 2022 with my French wife and our 2 years old son. I am native Chinese, fluent in English, and learning French, and I feel at ease in a multicultural environment.
Looking forward to hearing from you,
Best regards,
Raymond WANG
Experience
Adidas - Adidas Group
Sports
Brand Communication Manager
- Report to China Reebok VP & Marketing Director
- Build up the yearly basketball strategy and manage the budget to reach KPIs
- Lead 360▫ brand activation & product launch projects (offline & digital)
- Seek & manage projects with top partners (athletes, Tencent…)
- Supervise grassroot seeding and coordinate with PR
- Coordinate operations internally and externally with distributors & agencies
Adidas - Adidas Group
Sports
Social Media & Community Manager
- Adapt global strategies & launch plans to local market, manage the digital calendar
- Ensure brand image, message consistency and quality across all comms & supports
- Supervise social media activity to drive engagement across all platforms
- Adapt global content and create local content by leveraging community network
- Supervise assets creation from briefing to shooting, graphic design and video editing
EB4 - Start-up digital agency
Digital & IT
SENIOR ACCOUNT MANAGER
- Develop the business through new brands and projects pitching
- Analyze clients' needs to create campaign concepts in line with objectives
- Manage projects by establishing milestones and goals while ensuring the delivery of leading-edge, quality, cost-effective solutions on time
- Supervise internal creative and tech processes from planning to creative and production with active participation in all steps
- Control and measure campaigns through weekly reports and KPIs analysis
NIKE - Nike
Sports
BRAND MARKETING SUPERVISOR
- Adapt global strategy to local markets and target consumers
- Manage the development and execution of China brand operations and local brand activation projects while ensuring global alignment
- Organize teardown assets collection from briefing to post-analysis
- Lead qualitative consumer researches and develop marketing material
- Supervise grassroot seeding and operations
- Facilitate internal cross-functional communication and coordinate operations with multiple external parties
Publicis - Publicis
Digital & IT
SENIOR ACCOUNT EXECUTIVE
- Build the affiliate strategy & planning, coordinate operations with all the vendors
- Manage social media accounts – Weibo / WeChat (NikeBasketball, NikeStore, NIKEiD)
- Plan online campaigns and organize digital events
- Analyze revenues, costs, engagement and competition tracking
- Supervise operations with designers & copywriters
Publicis - Publicis
Digital & IT
ACCOUNT EXECUTIVE
- Coordinate operations with designers & copywriters
- Annual, monthly & weekly planning, control and post-analysis
- New trends researches
Publicis - Publicis
Digital & IT
Copywriter
- Social media content planning & post-analysis
External recommendations
Check out Raymond's recommendations