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Raymond Wang

Brand & Digital Communication Manager

Can work in or around Orléans

  • 47.9021
  • 1.904
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Propose a project The project will begin once you accept Raymond's quote.

Location and workplace preferences

Location
Orléans, France
Can work onsite in your office in
  • around Orléans and 50km

Verifications

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Verified email

Languages

Categories

Skills (11)

Raymond in a few words

Dear Sir or Madam,

With 10 years of work experience in the Digital and Marketing Communication fields at the international level, I am currently looking for new opportunities in Europe.

Following experiences in digital and branding at PUBLICIS and NIKE, I spent the past 3 years working for Adidas Shanghai in digital & brand communication roles. Reporting to Global, during the first 1.5 years I managed the social media and community for Reebok, being the bridge between our headquarters in the US, our local Chinese office, and digital agencies. Then my responsibilities evolved and my scope widened: I supervised the brand communications from digital campaigns to offline events and product launches, coordinating operations both internally (global & local) and externally with various stakeholders (distributors, media, influencers, agencies, e-commerce platforms, etc.).

For family reasons, we moved back to France in early 2022 with my French wife and our 2 years old son. I am native Chinese, fluent in English, and learning French, and I feel at ease in a multicultural environment.

Looking forward to hearing from you,

Best regards,
Raymond WANG

Experience

Adidas - Adidas Group

Sports

Brand Communication Manager

Shanghai, People's Republic of China

January 2020 - December 2021 (1 year1 year and 11 months)

Supervise branding marketing communications of sports categories (mainly Basketball / Running)
- Report to China Reebok VP & Marketing Director
- Build up the yearly basketball strategy and manage the budget to reach KPIs
- Lead 360▫ brand activation & product launch projects (offline & digital)
- Seek & manage projects with top partners (athletes, Tencent…)
- Supervise grassroot seeding and coordinate with PR
- Coordinate operations internally and externally with distributors & agencies

Adidas - Adidas Group

Sports

Social Media & Community Manager

Shanghai, People's Republic of China

November 2018 - July 2021 (2 years2 years and 8 months)

Report to Global Newsroom in the US & manage internal 5-staff digital agency
- Adapt global strategies & launch plans to local market, manage the digital calendar
- Ensure brand image, message consistency and quality across all comms & supports
- Supervise social media activity to drive engagement across all platforms
- Adapt global content and create local content by leveraging community network
- Supervise assets creation from briefing to shooting, graphic design and video editing

EB4 - Start-up digital agency

Digital & IT

SENIOR ACCOUNT MANAGER

Shanghai, China

March 2018 - August 2018 (5 months)

Lead 12-staff Team & Manage Main Retainers (UNDER ARMOUR, STEPHEN CURRY)
- Develop the business through new brands and projects pitching
- Analyze clients' needs to create campaign concepts in line with objectives
- Manage projects by establishing milestones and goals while ensuring the delivery of leading-edge, quality, cost-effective solutions on time
- Supervise internal creative and tech processes from planning to creative and production with active participation in all steps
- Control and measure campaigns through weekly reports and KPIs analysis

NIKE - Nike

Sports

BRAND MARKETING SUPERVISOR

Shanghai, China

November 2016 - March 2018 (1 year1 year and 4 months)

External recommendations

Check out Raymond's recommendations

Education