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Pierre Collet

Facebook Ads expert / User Acquisition for Growth

Remote from Berlin

  • 52.517
  • 13.3888
Propose a project The project will only begin when you accept Pierre's quote.
Propose a project The project will only begin when you accept Pierre's quote.

Location and geographical scope

Location
Berlin, Germany
Remote only
Works remotely most of the time

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months

Verifications

Languages

Categories

Skills (20)

Pierre in a few words

Hi,
I m a user acquisition expert with 7 years of experience in growing multiple marketing channels for apps and websites, including ZALANDO and BABBEL.

Proven double-digit growth delivered by creating and improving every steps of the conversions funnel: campaigns setup, ads content, landing pages, conversion flow.

I can help you defining and executing a GROWTH strategy, including;
- budget assessment
- long term and short term strategy
- setup plaftorm accounts
- set up campaigns and ad content
- ongoing optimization
- A/B tests
- tracking setup and automation
- landing pages optmization
- conversion flow optimisation.


Most expertise in channels:
- Social Media ads (Facebook, Instagram, Twitter, Linkedin)
- SEA (Google Adwords)
- Programmatic Display
- Content Marketing

Additional UX Design experience, for a holistic perspective on digital products.

Experience

Babbel

Education & E-learning

Paid Social Manager

Berlin, Germany

March 2015 - January 2019

Responsible for user acquisition for: UK, Canada, Australia, ROW
- Focus on Facebook Ads, Instragram Ads and Twitter Ads
- Strategy, budget, setup, and report analysis.
- Creation and promotion of original content as a user conversion flow.
- Tools and tracking implementation with developers.
- Implemented a monthly iterative workflow with the design team to quickly ideate, produce and test new creatives.
paid social Content marketing Facebook Marketing Instagram Marketing conversion optimisation a/b tests Strategic planning cpc

Zalando

E-commerce

SEA Manager

Berlin, Germany

March 2012 - January 2015

- In charge of SEA for the Swiss market: development and optimization of Adwords and Bing campaigns portfolios, millions of keywords.
- Defining, controlling and reporting budgets on daily and weekly basis.
- Ongoing optimisation and tests on bidding, copy, landing pages etc.
- Implementation and tests of new Google products and Betas, in contact with Google.
bidding optimisation cpc SEM Traffic acquisition budget

External recommendations

Check out Pierre's recommendations