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Philippe Ruttens

B2B Senior Marketing Consultant, Coach & Manager

Moves to Antwerp, Ghent, Amsterdam, Cologne, Lille

  • 51.2211
  • 4.39971
Propose a project The project will only begin when you accept Philippe's quote.
Propose a project The project will only begin when you accept Philippe's quote.

Location and geographical scope

Antwerp, Belgium
Can work in your office at
  • Antwerp and 50km around
  • Ghent and 10km around
  • Amsterdam and 10km around
  • Cologne and 10km around
  • Lille and 10km around


Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Banking & Insurance
  • Biotechnology
  • Chemical
  • Consulting & Auditing
  • Digital Agency and IT company
+27 autres
Company size
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people




Twitter : ruttens ruttens
  • 12321 Tweets



Skills (47)

Philippe in a few words

International consultant & manager Philippe Ruttens coaches CMOs and helps B2B sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. For the last 25 years he has been helping scale-ups, mid-market and enterprises to grow their leads revenue in 10+ sectors. Using his analytical and operational expertise developed at firms like Accenture, World Courier, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision and quick wins on campaigns & channels with a pragmatic, people- and data-focused approach to help teams achieve their commercial objectives faster. Find out more on


Portfolio only available to registered users



B2B ROI Marketing Coach - Transforming B2B CMOs and their teams into ROI engines

Antwerp Area, Belgium

August 2018 - Today

Do you spend more than 2% of your B2B revenue on marketing? Can you prove a marketing ROI of 200-500% to your CEO? How about growing your marketing performance, team and budget by over 10% in 2020? Which part of your marketing budget and activities was wasted on the wrong stuff – with missed sales opportunities and revenue? How about we go together on a journey into your ROI and boost your 2020 performance? I have worked with many CEO/CMO’s, companies and teams struggling like you to quantify the ROI of their Marketing & Sales efforts. Based on my 26 years’ B2B marketing experience helping international clients transform their marketing & sales operations, I developed a structured 100%-pragmatic coaching program to measure and boost ROI in B2B companies. Through a short audit and using templates, benchmarks and tools to focus on your 20-80, I coach B2B CMOs and marketing teams to manage the right KPIs, develop a simple dashboard, roadmap and adopt a disciplined & flexible way of working towards maximum performance. The outcome? Growing your leads, opportunities and revenue generated from marketing, from quick wins this quarter to a sustainable 12-18 months journey. All it takes is an initial 30-min chat or a quick questionnaire... A small investment that produces a hefty profit: BOOK a mini-audit on http://www.ruttens.com/audit FIND OUT more how I can help you on http://www.ruttens.com ABOUT PHILIPPE - Core expertise in seven industry sectors: Healthcare, Logistics, Telecom, Financial, Professional Services, Industrial and Manufacturing - 80% focus on Demand Generation, ROI Audits, Marketing & Sales alignment, KPIs analysis, Dashboards, Funnel & Campaigns optimisation… - Speaker at worldwide webinars on BRIGHTTalk and B2B Marketing events - in 2019 alone: over 1200 hours coaching & transforming B2B marketing teams into ROI engines - As a Team Lead, Coach, Consultant, Workshop facilitator or Interim Manager


B2B Marketing & Communications For Professional Services, IT And Industrial Sectors

Antwerp Area, Belgium

November 2017 - Today

Since 1992, I have been helping large and medium-size Professional Services, IT And Industrial Companies improve their reputation, online footprint and sales through my B2B Marketing, Communications & Demand Generation expertise at Belgium and EMEA Levels. I balance quick wins and fact-based strategic thinking to boost B2B & Services companies' Marketing & Sales performance in five main ways: Workshops, Coaching, Quick-Scan, short-term, pragmatic "sprint" consultancy or longer-term Interim Management. Main focus is on growth, strategy, roadmap and transformation. Key Facts - 25 years as B2B marketeer - 8 years Manager for Big 4: Andersen Consulting/Accenture, E&Y, Cap Gemini - 8 years as freelance senior consultant - 8 years as Marketing & Comms Manager (ad interim or fixed) at Accenture, The House of Marketing - 5 years in KM and market intelligence - 39 LinkedIn recommendations - 12 years work in London, Sydney and Glasgow - 10 years Antwerp-based (flexible commuting to London, Paris or NL) - 6 years MSc-level training in IT, Economics and International Marketing Sample Results - Led and transformed three marketing teams of 4+ people for the digital age - Managed a range of brand & personas studies, content & digital marketing strategies and inbound-outbound channels, from telemarketing to email, events, web and social media - Developed and co-delivered demand generation multi-channel campaigns covering 10+ countries and 19 web sites - Trained & coached over 200 executives & employees over social branding & selling - Helped increase win rate for over 10 key account teams in Telecom, Insurance and Government (Account-Based Marketing) - Developed marketing & sales Intranet for 400 sales managers - Created new marketing information products covering the smart card & consulting market for over 300 senior managers - Set up and managed EMEA Competitor Intelligence function for over 500 internal clients For more info and credentials, please visit www.ruttens.com


⚡ B2B Marketing Booster -⛫ Accelerating B2B companies’ visibility, engagement and leads

Antwerp Area, Belgium

September 2016 - Today

Recharge your B2B marketing batteries to expand your online footprint. Accelerate your lead generation & nurturing through quick wins and interim support. Human-to-Human (H2H) marketing, not just B2B. Focusing on your priority pain points and using a pragmatic mix of consulting advice, campaigns development and implementation through online, social, content and H2H marketing techniques, my passion is to accelerate B2B companies' growth and impact, from medium- to large-size, from short-term consulting missions to longer-term interim management. My 23-year experience in B2B and professional services marketing & communications at international level are combined with a healthy dose of enthusiasm and understanding of your business strategy. Outside work, my main hobbies are Crossfit, Paleo eating, cinema, foodie and travel experiences. Let's meet for a coffee, check out www.ruttens.com for a 1-min test of your B2B batteries too!


Freelance B2B Marketing Consultant & Interim Manager

Antwerp, Belgium

January 2020 - Today

External recommendations

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