Michael Amar

direction générale, mkg, digitale et commerciale

Moves to Paris, Paris 2e Arrondissement

  • 48.85661400000001
  • 2.3522219000000177
  • Indicative rate €1,300 / day
  • Experience 7+ years
Propose a project The project will only begin when you accept Michael's quote.

Availability not confirmed

Propose a project The project will only begin when you accept Michael's quote.

Location and geographical scope

Paris, France
Can work in your office at
  • Paris and 50km around
  • Paris 2e Arrondissement and 10km around


Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Digital Agency and IT company
  • Arts & Crafts
  • Civic & Social Organization
  • Banking & Insurance
  • Biotechnology
+31 autres


  • Verified email


  • Français

    Native or bilingual

  • Anglais

    Full professional proficiency

Skills (21)

Michael in a few words

20 years experience of which 8 as MD/COO with a demonstrated history of working in the fine Art industry, Consulting, Finance, E-commerce, Retail, Food and Healthcare ; international contexts.
Strong sales development with a multi-channels approach (brick & mortar, E-Commerce, Retail)
Skilled in Sales, Strategy, Marketing, Operation, Digital Strategy, Negotiation, Business Planning, Organization and IT.
Member of the Executive Committee.


BIA Consulting

Digital Agency and IT company

Sales Development Director

Paris, France

September 2016 - November 2019

BIA Consulting is specialized in IT Consulting, mainly for Retail Banking, Insurance and Corporate Investment Banking.
Definition and implementation of the commercial strategy
Consulting, prospecting, development, recruitment, management (20 consultants, 2 salespeople)
Result: 4M € turnover, 20 account openings


Small Retail

CEO & Founder

Paris, France

September 2014 - August 2016

FoodTech :Meal kit delivery via subscription
• Designed, implemented and launched www.platefresh.fr
• Operated on/off line sales: e-mailing, ads, display, gorilla marketing
• Developed partnership with health and connected objects actors
• Built a team, a board, fundraising
• Set-up operational procedures (purchase, logistics, maintaining and managing the cold chain)

Photoservice (Groupe Manadrine)


VP Sales (E-commerce/B2B/B2C/B2B2C)

Paris, France

February 2013 - April 2014

Specialized in photo-book, photo prints, personalized products, editing thought various brands (Photoservice.com, Photostation, E-center ...)
In charge post acquisition of the integration and synergies
• 10 e-commerce sites (E-center, Photoservice, Photostation, Atelier du Livre, etc)
• Renegotiated contracts
• Defined the strategy and the brand image (CRM, acquisition, mobile, social media)

Ophtalmic Compagnie

Medical field

Chief Digital Officer (E-commerce/Digital transformation)

Paris, France

January 2011 - February 2013

• Successfully designed and implemented the online and e-commerce strategy (B2B, B2C, B2B2C)
• Launched www.ophtalmic-online.fr (B2C) and www.ophtalmic-compagnie.fr
• Digitalized the medical sales tools (for reps and ophthalmologists)
• Lobbying (ophthalmologists, opticians, French Government, Preferred Providers Organizations)

Ophtalmic Compagnie

Medical field

VP Sales & Marketing Contactology

Paris, France

September 2008 - January 2011

• Built end-to-end contactology department (sales perimeter, HR, objective, customer knowledge)
• Successfully launched 3 new products (that helped stabilize the revenue)
• Launched Health department with 2 products: Kelior (AMD), Mucilarm (against dry eye syndrome)

MyPix.com (Dixons Retail/Pixmania)


Deputy Managing Director

Paris, France

February 2006 - August 2008

Management of multi-cultural teams (45 pers.): marketing, sales, business development, sourcing and IT.
Definition of the sales and marketing strategy (SEO, partnership, CRM)
In charge of the commercial negotiations with the strategic partners and suppliers.
Management of transversal projects.
Reorganisation of functional departments.
Creation and implementation of the financial and commercial reporting system.

EY - EY Organisation

Consulting & Auditing

Senior Consultant

Paris, France

February 2002 - January 2006

Reorganization of a financial management team
Implementation of CRM systems
Definition of internet strategies
Implementation of operational reporting

Results :
Implementation of a new multi-channel distribution strategy (bank of 150 branches)
Launch of an online bank (n° 7 after 2 years)
Definition and implementation of a methodology to account for fixed assets (state-owned company of 102 centers)

Krups Rowenta Inc


Assitant Product Manager

New York, États-Unis d'Amérique

June 2000 - January 2002

Assistant Product Manager (breakfast et home care) / Successfully launched accessories e- commerce


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