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Meryem Alami Talbi

Digital Marketing Expert

Can work in or around Paris

  • 48.8546
  • 2.34771
New
Propose a project The project will begin once you accept Meryem's quote.
Propose a project The project will begin once you accept Meryem's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris and 50km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • E-commerce
  • Digital & IT
  • Fashion & Cosmetics
  • Internet of Things (IoT)
  • Luxury Goods
+6 autres
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

Categories

Skills (14)

Meryem in a few words

5+ years experience in Digital Marketing and E-commerce.
- Built the User Research at one of the finest Concept Store in Europe.
- Featured on Facebook Success Stories page.
- Contentsquare Quarterly Champion France Q1 2021.
- Tenacious and challenge driven with proven leadership on project management.

Experience

Smallable - SMALLABLE

E-commerce

User Researcher

Paris, France

March 2021 - March 2022 (1 year1 year)

In charge of developing the User Research and establishing a customer-centric culture within the company.
- Contributed to defining product strategies and roadmaps.
- Created personas to enhance performance.
- Built privileged relationships with clients following several interviews to give them the best user experience.

Smallable - SMALLABLE

E-commerce

Marketing Project Manager

Paris, France

November 2018 - February 2020 (1 year1 year and 3 months)

- Developed a new CRM platform with a database of 1 million contacts.
- Designed the loyalty program, defining goals and target groups and budgeting.
- Managed the web analytics migration from Google Analytics to Eulerian.
- Defined UX/UI strategy with the co-founder and managed the co-ordination of the website redesign.

Smallable - SMALLABLE

E-commerce

Traffic Manager

Paris, France

May 2018 - October 2018 (5 months)

Responsible for driving traffic on the English site (~600k MUVs) and enhancing users' engagement.
- Built and managed worldwide paid social media strategy which resulted in 67x return on ad spend across all campaigns and 124x return on ad
spend with dynamic ads.
- Managed the marketing budget maintaining the spend under 5.6 % of sales revenue and a minimum of 2.2 ROI.

Monnier Freres

E-commerce

Digital Marketing Manager

Paris, France

October 2017 - February 2018 (4 months)

External recommendations

Check out Meryem's recommendations

Education