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Mélanie H.

Marketing Digital | Stratégie

Works remotely from Paris

  • 48.8546
  • 2.34771
Propose a project The project will begin once you accept Mélanie's quote.
Propose a project The project will begin once you accept Mélanie's quote.

Location and workplace preferences

Location
Paris, France
Remote only
Primarily works remotely

Preferences

Project length
Would prefer:
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
Would prefer to avoid:
≥ 6 months
Company size
Would prefer:
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
Would prefer to avoid:
  • 1000 - 4999 people
  • ≥ 5000 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

Categories

Skills (19)

Mélanie in a few words

👋 Bonjour, je suis Mélanie, consultante en marketing digital, spécialisée dans le développement de stratégies digitales pour les petites entreprises et les organisations à but non lucratif en Europe.

Ma langue maternelle est le français et je parle couramment l'anglais, l'italien et j'ai de bonnes connaissances en allemand.

𝙈𝙚𝙨 𝙙𝙤𝙢𝙖𝙞𝙣𝙚𝙨 𝙙'𝙚𝙭𝙥𝙚𝙧𝙩𝙞𝙨𝙚 :
➡ Stratégie réseaux sociaux : Instagram, Facebook, LinkedIn, Twitter, YouTube et Pinterest.
➡ Stratégie Inbound Marketing : Lead Magnet, articles de blog, médias sociaux, podcasting.
➡ Stratégie SEO : Mots-clés, Backlinks, Meta descriptions

M͟a͟ ͟m͟é͟t͟h͟o͟d͟e͟
J'écoute l'histoire et les besoins de mes clients pour comprendre la meilleure façon de construire la stratégie digitale qui les aidera à atteindre leurs objectifs.

Je propose une série de milestones à atteindre, étape par étape, ce qui rend mon travail encore plus efficace et motivant pour moi comme pour mes clients. Les résultats sont rapidement visibles.

Dès qu'un milestone est atteint, nous passons au suivant, tout en optimisant ceux déjà atteints.

Je suis très réactive et je mets un point d'honneur à expliquer mon travail. La transparence est pour moi un élément clé.

𝙊ù 𝙨𝙪𝙞𝙨-𝙟𝙚 ?
Je suis basée en Italie, près de Venise. Je suis une « Remote Worker » et je voyage souvent.
Je suis disponible pour voyager pour le travail en Europe en fonction du projet.

𝘼𝙫𝙚𝙘 𝙦𝙪𝙞 𝙟𝙚 𝙩𝙧𝙖𝙫𝙖𝙞𝙡𝙡𝙚 ?
Je travaille tous les jours avec des organisations dans des domaines très différents (food&wine, non profit, médecine, beauté, vêtements...). Cela me permet de garder toute ma créativité en ne m'enfermant pas dans une seule thématique. Cependant, je ne choisis que des projets qui suivent mes valeurs et qui privilégient les petits producteurs, les artisans, la biodiversité, le bien-être, les thématiques sociales, la technologie et le tourisme responsable.


📩 Ecrivez-moi et parlez-moi de votre projet !

Portfolio

Portfolio is only available to registered users

Experience

Digital Strategia - Melanie Hoareau

Social Networks

Social Media Manager & Digital Strategist  - As a freelancer

Trévise, Italie

January 2021 - Today (1 year and 9 months)

Digital Strategia is the combination of my passion for digital marketing, the desire to help projects that make sense to me and my love for foreign languages and cultures.

I offer my services as a freelance consultant to help small European organisations and associations master their online identity and enhance their digital strategy.

🚀 Do you need to improve your online presence?

Drop me a line! I will help you build a successful digital marketing strategy for your business.

Gheusis Srl

Press & Media

Press office, international public relations & digital marketing strategy Food&Wine

Vénétie, Italie

June 2020 - December 2020 (6 months)

Italian Food&Wine Communication Public Relations: - find, contact and build relationships with national and international journalists of the sector - wright press releases for clients of the Food&Wine industry - organise press trip events with national and international journalists, influencers and bloggers (find journalists, invite them, coordinate trip organisation, follow up) - organise online presentation and wine tastings for both national and international journalists (find journalists, invite them, coordinate technical aspects on ZOOM platform and Facebook Live Streaming, create visual presentation for the clients) Digital Marketing Strategy: - create content editorial calendar for clients' social networks (weekly and monthly) - help clients reach their goals (more interactions, more conversions...) on social networks (Facebook, Instagram, Youtube...) building new strategies on Facebook Ads (targeting, retargeting...) - create visual content adapted to the target audience on social networks - find new creative ideas to promote clients products and initiatives online (website, social networks, DEM...) by brainstorming with Gheusis Team

EMIA_Créations

Social Networks

Digital Marketing Specialist

Issy-les-Moulineaux, Île-de-France, France

September 2019 - June 2020 (9 months)

Emia Créations is an artisanal handmade brand of original skirts and accessories made in France. The brand was at its beginning when I collaborated with. My role was mainly to help at the development of a digital marketing strategy for a 100% digital project (online sales) and adapted to the target. The strategy was based on the 360° method: all interesting and brand relevant digital channels were integrated into the strategy (Facebook, Instagram, Pinterest, Mailjet). Contents were developed by taking into account each digital channel needs and targets. I also helped with: - the conception of the website on Wordpress CMS - the finding of ambassadors of the brand - the creation of content editorial calendar for social networks - the creation of newsletter and digital email marketing - the finding of online market places (Etsy...) and offline pop-up stores

Démocrate Fédéraliste Indépendant

Social Networks

Press Officer

Brussels Area, Belgium

October 2018 - September 2019 (11 months)

1 project on Malt

(1 rating)

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3 external recommendations

Check out Mélanie's recommendations

Education

Certifications