Maxence Paindavoine

Account Based Marketing Sales coach #readytohelp

Moves to Paris, Paris, Lille, Lyon, Bordeaux

  • 48.8546
  • 2.34771
  • Indicative rate €1,000 / day
  • Experience 7+ years
  • Response time 24h
Propose a project The project will only begin when you accept Maxence's quote.

Availability not confirmed

Part time, 3 days a week

Propose a project The project will only begin when you accept Maxence's quote.

Location and geographical scope

Location
Paris, France
Can work in your office at
  • Paris and 50km around
  • Paris and 100km around
  • Lille and 100km around
  • Lyon and 100km around
  • Bordeaux and 100km around

Preferences

Project length
Would prefer:
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Would prefer avoiding:
≤ 1 week
Business sector
  • Aviation & Aerospace
  • Digital Agency and IT company
  • Automobile
  • Banking & Insurance
  • Biotechnology
+23 autres
Company size
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people

Verifications

Influence

Languages

  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Limited working proficiency

Skills (19)

Maxence in a few words

#ReadytoHelp
Je pense que beaucoup de Sales et Marketeur juniors doivent être coachés sur une approche beaucoup plus pertinente commercialement, et c'est urgent dans le contexte actuel


FR: Expert Account Based Marketing (Formation - Réalisation)
Alignez vos activités Sales & Marketing Grands Comptes sur la notion de MQA (Marketing Qualified Account)
1. Identification des Comptes stratégiques
2. Profiling du comité d'achat
3. Personalisation des messages
4. Orchestration des campagnes ABM
5. Mesure de performance et Reporting

Refonte du processus Commercial et Marketing
Ré-utilisation des outils et ressources Inbound Marketing & Marketing Automation en mode prospection active, long terme et stratégique.

Conduite du changement des équipes Marketing & Vente par le Customer Success Planning

EN: Account Based Marketing Expert (Training - Execution)
Align Sales & Marketing for Enterprise segment along the MQA metric (Marketing Qualified Account)
1. Key Account Identification
2. Buying Committee Profiling
3. Message Personalisation
4. ABM Campaign Orchestration
5. Performance monitoring & Reporting

Sales & Marketing process redesign
Re-use tools & resources from Inbound Marketing & Marketing Automation towards strategic & long term outbound activities.

Change Management for Marketing & Sales team thanks to Customer Success Planning

Portfolio

Experience

Mediatech-cx

Account Based Marketing - pilote

Paris, France

January 2020 - February 2020

Account Plans pour comptes stratégiques, buying committee mapping, pertinence commerciale customisée
Orchestration d'une campagne Door Opener + follow-up évènement Mediatech-CX (vidéo et landing page perso)
Playbooks ABM et recommandations LinkedIn Sales Navigator

Honestica SAS - Lifen

Account Based Marketing pilot with door opener concept development

Paris, France

October 2019 - December 2019

Exécution d'un pilote ABM (2 mois, fin 2019) - Mix sur site/remote
- Développement d'un concept de mailing (door opener)
- Préparation des comptes & messages avec les ventes
- Réalisation de la campagne (print, mailing, nurture)
- Bilan et recommandations pour passage á l'échelle

Cosmo Tech

Software Publisher

ABM pilot

March 2019 - June 2019

Account Based Marketing pilot: selecting 3 key accounts and running a deep Account Planning process for Sales :
Buying Commitee mapping - Org charts - Strategic Insights + recommendations on a sophisticated orchestration campaign including a door opener

Malt Community SA - Malt

Account Planner - ABM consulting

April 2019 - May 2019

Deep dive into 6 large accounts with advanced and deep buying committee mapping, strategic insights and custom messaging.
Building commercial relevance at scale for Malt!

Malt Community SA - Malt

ABM coaching & Account Plan methodology workshop

November 2018 - March 2019

Account Based Marketing for Malt large accounts: early design of the solution
Test-run on 2 accounts + training workshop with all Key Account Managers
Practical delivery of a blueprint Account Plan for 1 large account + ready-for-orchestration dashboard

FINALCAD

Account Based Marketing coaching

Dublin, Irlande

October 2018 - January 2019

ABM coaching for Q4 campaign for strategic account
Bringing an external ABM practitioner up to speed with Finalcad Marketing & Sales team

Heuritech

Account Based Marketing & Customer Success strategy and coaching

Paris, France

September 2018 - December 2018

Workshop ABM & Customer Success Marketing | preparation, deck and leading on the day
Success Development Role coaching | step by step guide and on-demand coaching
  • Account Based Marketing
  • Marketing
  • ABM
  • customer success

FINALCAD

Account Based Marketing ("Haute Couture" account plans)

Dublin

June 2018 - October 2018

Train & coach a Business Analyst to define a specific strategic Account Planning process & template. Run these template & process for 5 strategic Accounts

Presidion

Account Based Marketing ("Haute Couture" account plans & orchestration)

Dublin

June 2018 - October 2018

Detailed Account Plans, ABM "haute couture" orchestration including door opener.
Regular meetings with Marketing & Sales
Results: Decison Makers & Influencers highly engaged. Full conversion to planned goal for Sales i.e. consulting workshop

dataiku

Account Based Marketing strategist - Customer Success planner

Paris, France

January 2018 - May 2018

Account Based Marketing pilot: strategic consulting & managed services.

Atomic

Account Based Marketing strategist - Customer Success planner

Dublin, Ireland

February 2018 - May 2018

Account Based Marketing & Customer Success Planning consulting.
See my related articles on LinkedIn to learn more!
https://www.linkedin.com/in/maxencepaindavoine/detail/recent-activity/posts/
  • Account Based Marketing
  • ABM
  • Customer Success Planning
  • Sales strategy

Coorpacademy

Account Based Marketing strategist - Customer Success planner

Paris, France

January 2018 - April 2018

Account Based Marketing - buying committee mapping & strategic research for test accounts in UK, France & Switzerland

Gazprom Energy

Account Based Marketing coaching

92300 Levallois-Perret, France

January 2018 - March 2018

How to build the best Account Plans with Marketing & Sales leadership team
Share Account Plan examples to set the benchmark
Review the Sales Team Account Plans & next steps in terms of ABM strategy

Platform.sh

Account Based Marketing

Dublin, Ireland

January 2018 - February 2018

Setup the operational framework (People, Process, (low)Technology) for Account Based Marketing campaigns in Platform.sh

Incenteev

Education & E-learning

Account Based Marketing expert

Dublin, Ireland

November 2017 - January 2018

Account Based Marketing trial for Incenteev:
For each Account selected:
1. Buying committee mapping
2. Account plan
3. Personalise Messages
4. Launch campaigns - Orchestration tasks
  • Account Based Marketing
  • ABM

Gazprom Energy

Coach, Account Based Marketing expert

92300 Levallois-Perret, France

October 2017 - December 2017

Change management for the Marketing & Sales team.
How Account Based Marketing can be applied to have a longer term, more strategic approach to opening large accounts

SIEN/IVIDENCE

Lead Management strategy

Dublin, Ireland

January 2017 - May 2017

Acquisition & Lead management strategy: People | Process | Technology

Commerce Guys (series B startup - Drupal Commerce)

Revenue Performance Management coaching, support and consulting

Skotidas (Social Selling agency)

Consulting on social CRM, SaaS Accounting & Project Management software

Traction Digital (email marketing agency)

Internal training on Digital Marketing and Customer Success Planning

1mn30 (Inbound Marketing agency)

Business Development and Consulting on Marketing Automation

20 Malt project(s)

    (18 ratings)

    Alexandre - Malt Community SA

    03/05/19

    Excellente formation ! Maxence a su s'adapter à nos contraintes de timing et à la spécificité de notre industrie. Je recommande fortement

    Charlotte - Heuritech

    17/12/18

    Super accompagnement de Maxence qui a très vite compris nos enjeux et nous a aidé à définir une approche sur mesure, tout en formant l'équipe à être autonome. Enorme gain de valeur, je recommande sans hésitation !

    David - FINALCAD

    31/10/18

    Thanks!

    Irene - Presidion

    11/10/18

    Working with Max was great. He's so passionate about his work that makes it contagious. His research on the accounts for an Account Based Marketing campaign was outstanding. There was a bit of delay due to some books we ordered as a door opener and a couple of mistakes due to the rush because of that, but apart from that we were very happy with the work Max and its team did. I totally recommend him.

    Julien - Gazprom Energy

    13/04/18

    Maxence dans cette deuxième mission nous a permis de rentrer dans le détail avec un follow-up et un vrai coaching des différents niveaux. Bottom-line, la mayonnaise prend.

    Julien - Gazprom Energy

    11/01/18

    Mission de Account Based Markerting pour une population commerciale un peu nouvelle sur le sujet. Maxence a bien pris en compte le contexte: de l'industrie, du management et de la population concernée. Il nous a apporté son dynamisme, son sérieux dans le suivi et sérénité dans le plan d'action. Merci.

    Francis - SIEN/IVIDENCE

    16/05/17

    Une energie communicative, et une capacité d'abstraction élevée, toutes deux au service de réalisations concretes et de resultats immediats.

    Vincent - hopwork

    02/12/14

    Maxence est l'un des meilleurs marketeurs BtoB pour des sujets de inbound marketing, lead nurturing. The best !

    Dylan Kissane - Cosmo Tech

    11/12/2019

    Very professional engagement, always available for questions and to work with different teams, very motivated and knowledgeable about ABM and its applications in B2B environments.

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