Description

I'm a Senior Product Designer with 8 years of experience who genuinely loves building products not just designing screens, but obsessing over the problem, shipping the thing, and watching real people use it.

Lately I've been deep in AI: designing conversational assistants, exploring how AI changes the way people interact with software, and using AI tools myself to prototype and build faster than ever. It's the most exciting moment I've seen in this industry and I want to be in the middle of it.

I've taken products from zero to real users, worked with enterprise clients across multiple industries, and I care about work that actually lands not just looks good in a presentation.

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Remote only

Primarily works remotely

OCP
Product designer Designer & SharePoint Consultant
May 2026 - Today (1 month)
Designing and building an intranet and internal landing pages for OCP using Microsoft SharePoint. Responsibilities include UX design, UI design, and front-end development using SharePoint's native builder.
CogniteX
Senior product Designer
January 2024 - Today (2 years and 5 months)
Casablanca, Morocco
Led UX for CogniteX's AI initiatives, including the agentic AI assistant. Designed conversational flows, voice interactions, booking journeys, and task automation. Created interfaces enabl ing the AI assistant to analyze websites and perform user tasks. Del ivered internal AI tools (CognitX Web Portal, Orion, Xtra) supporting configuration and monitoring.
IA conversationnelle UX Strategy Lead Design System
Leyton
Senior product Designer
January 2022 - January 2024 (2 years)
Casablanca, Morocco
Designed end-to-end web apps and internal tools across multiple business units. Bui lt and maintained reusable design systems improving consistency and development speed. Supported del ivery with clear prototypes, documentation, and design specifications. Mentored junior designers and improved team design practices.