Marie-Céline Piednoir

Communications, Social Media & Community building

Remote from Perpignan

  • 42.6976
  • 2.89484
New
  • Indicative rate €445 / day
  • Experience 2-7 years
Propose a project The project will only begin when you accept Marie-Céline's quote.

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Propose a project The project will only begin when you accept Marie-Céline's quote.

Location and geographical scope

Location
Perpignan, France
Remote only
Works remotely most of the time

Preferences

Business sector
Would prefer:
  • Civic & Social Organization
  • Biotechnology
  • Film & Audiovisual
  • Consulting & Auditing
  • Culture
+20 autres
Would prefer avoiding:
  • Automobile
  • Banking & Insurance
  • Defense & Military
  • Retail
  • Pharmaceuticals
+1 autres

Verifications

  • Verified email

Categories

Skills (34)

Marie-Céline in a few words

After 3 years ½ working at Adidas Global Headquarters in Communications, Social Media and Community building, I have decided to create my own consulting company. My goal is to keep working in this industry because I am passionate about it, but also to be able to work with NGOs, charities and sustainable brands to help them with my expertise.
I am looking for remote missions in Communications, Social Media, Community building, Influencers management.

Experience

Coral Gardeners

Head of Communications and Awareness

Moorea

January 2020 - Today

Coral Gardeners is an organization created in 2017 by young surfers and fishermen from Mo’orea in French Polynesia. We aim to save coral reefs from extinction in two ways. Firstly, by raising awareness of their plight in schools, events and conferences around the world. Secondly, through our reef restoration program, in which we nurture healthy corals and transplant them onto degraded areas of reef. Communication is core to the success of our organisation. Missions: - Manage the communication team (Photographers, video editors, designers, community managers, etc.) - Design, implement and follow up on the communication strategy - Editorial Calendar and Review social media content and publications - Design the membership program and community engagement strategy - Manage influencers, press relationships and external relationships (partners, schools, brands etc) - Align our communication campaigns with Media, partnerships and ambassadors - Manage the Awareness team (local and international conferences and special projects, create educational tools) - Be the POC for all the others teams regarding Communication and Awareness topics

Piednoir EIRL

Founder

Remote

August 2019 - Today

After 3 years ½ working at Adidas Global Headquarters in Communications, Social Media and Community building, I have decided to create my own consulting company. My goal is to keep working in this industry because I am passionate about it, but also to be able to work with NGOs, charities and sustainable brands to help them with my expertise. I am looking for remote missions in Communications, Social Media, Community building, Influencers management: - Community building: find relevant profiles, reach out to them, find the relevant stories, bring people together. - Community Management on Social Media - Social Media strategy building - Influencers management - Communications strategy - Overlapping global strategies between Communications targets and Social Media channels: what to use/share on each platform. - Creative agency POC I speak English, French and Spanish. Please write me an email is you have any question!

Yoga Alliance

Certified Yoga Teacher

Wolrdwide

October 2019 - Today

Ashtanga and Vinyasa certified Yoga Teacher.

Circle sportswear

Social Media and Community Building - Consultant

Remote

November 2019 - February 2020

Circle Sportswear is a sustainable sportswear start-up. We are developing innovative sportswear apparels made from recycled plastic bottles coming from the ocean. Our products are 100% green & circular, using existing materials and your t-shirt will be recyclable to make a new apparel! First collection coming Q1 2020!. Missions: - Develop the Social Media strategy - Deliver the Social Media management of Circle Sportswear social channels (Instagram and Facebook): scheduling, brief on deliverables, content creation, copywriting, publications, inbox management - Develop the ambassadors' program - Identify, recruit and brief the ambassadors - Support the ambassadors in their content creation, publications and communication about Circle Sportswear - Reporting on KPIS for all the above and advice and improvements

adidas - Adidas Group

adidas Global - Culture and Communities - adidas Runners Social Media & Communications Manager

adidas Headquarters, Germany

April 2018 - July 2019

KEY RESPONSIBILITIES: • Provide all necessary support to the relevant departments (business units, Brand communications, newsrooms, PR, CtC, EIM, Internal Comms etc) but also adidas subsidiaries and regions in order to promote and communicate the unique positioning of the adidas Runners community through member-focused storytelling. • Develop and implement new communication concepts utilizing the adidas communications ecosystems/framework using owned and earned channels on digital, social and traditional media platforms and partnerships • Define Social/Digital/promotional/communication strategy for the adidas Runners community in cooperation with respective Business Units, Newsrooms, Markets and Key City teams • Be the key POC for the adidas Running Marketing team to activate the adidas Runners community: in campaigns, during shoots, seeding, asset publishing, local activations. • Adapt and activate the adidas Global campaigns (adidas, adidas Running, adidas Women, adidas TERREX etc) on the adidas Runners channels: publishing rollout, content brief to agency, asset publishing rollout, digital implementation. • Coordinate the entire content production, curation, management and publishing process for the adidas runners global channels • Manage and coordinate the overall toolkit production for Communication and Social Media topics. • Define and execute annual adidas Runners activation communications calendar/plan • Ensure the communication and activation of local adidas Runners teams. Amplify their stories through the Global and local channels. • Coordinate the Communications process with Runtastic: communicate about latest updates/features, co-publish stories and define challenges/activations depending on calendar. • Brief the agencies on content/activation/campaigns requests • Be a point of contact regarding external content partners like productions teams, influencers, partners etc

Nuremberg Runners

Founder and captain

Nuremberg

February 2016 - July 2019

Following my experience with Adidas Runners Paris, my addiction to running and my love to engage people into sports activities I have decided to create a new running community in Nuremberg: Nuremberg Runners. Created at the beginning of February 2016 we organize a weekly run every Sunday. Three routes are offered: 5, 10 and 15km. Follow us on Facebook: https://www.facebook.com/groups/457287337805476/ Twitter/ https://twitter.com/nbg_runners Instagram: https://www.instagram.com/nuremberg_runners/

adidas - Adidas Group

adidas Global - adidas Women - Community Manager ＆Assistant Manager Social Strategy

Herzogenaurach

August 2016 - May 2018

Purpose: My role is to support ongoing consumer engagement through the management of community activity across all relevant digital channels and platforms. Deliver value to our communities through engaging content delivered via our social media platforms and leverage these platforms to create great relationships with our consumers. Key Accountabilities - Coordinate the publishing, moderation and ongoing engagement to relevant social platforms, in alignment with the global social media standards and guidelines - Follow the global launch plans around key stories and content for the brand digital platforms – provide input to global team on local / regional adjustments needed - Support the engagement of the community actively and responsively, both in relevant outside communities and existing own channels – monitor consumer conversation in real time (reacting to queries, resolving negative experiences and identifying areas relevant for further brand engagement and enhancement) - Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology - Seek out and participate in relevant category conversations that are happening in the social media space – flag for opportunities for further engagement and interaction - Follow the editorial calendar of the category and ensure a seamless long-term consumer journey across all channels - Support curating the markets’ content to ensure all deliverables are of the highest quality Copywriting of global posts and coordination with Digital, PR and Campaign Leads for campaign maximization - Support building outreach initiatives to strengthen the brand personality and voice within the industry In partnership with the Digital Analytics team, analyze relevant metrics to measure the impact of social media activities - Attend weekly/bi-weekly category team meetings to share analytics, sentiment and conversation report

adidas - Adidas Group

adidas Global - adidas Women - Global Brand Marketing

adidas AG | World of Sports | Adi-Dassler-Str. 1

February 2016 - August 2016

Categories: Adidas by Stella McCartney, Stella Sports, Training, Athletics. • Support on the 2016 and 2017 marketing plans: seasonal campaigns implementation, shootings, PR events, organization and production of communication tools, competitive and business analysis, media clipping reports • Assist the Social Media implementation: competitive and business analysis, content shooting briefing, seeding process for influencers activations • Help the team in daily tasks: external partners requests, POs, samples management, shotlists, shootings organization, deliveries

adidas - Adidas Group

Adidas France - adidas Runners Paris - Runner & Social media team member

Paris

March 2014 - February 2016

Adidas launched in 2014 the Boost Battle Run, a running competition between 10 districts in Paris. In 2015 was launched the second season, the Boost Energy League, with 11 districts. And in 2016 Adidas Runners Paris was created with the same 11 teams. CONCEPT: Every two weeks each team face another team on 3 criteria: - Performance: the number of runners at the weekly official run is multiplied by the number of kilometers ran during the run. - Creativity: each battle each team has to submit a creative project (video game, original race, website, photo shoot...) - Social Media: over 10 criteria (see pictures enclosed) the teams try to reach the most qualitative and quantitative reach on Instagram and Twitter. MY TEAM: Boost Bir-Hakeim, over 3000 followers on Facebook and an average of 180 runners at each weekly run. First season: 3rd team global ranking Second season: 2nd team global ranking, 1st team social media ranking (undefeated) Facebook: https://www.facebook.com/groups/boostBirhakeim/ Instagram: https://www.instagram.com/boostbirhakeim/ Twitter: https://twitter.com/BoostBirHakeim MY ROLE: • As a runner: attend the weekly run and the complementary events (bootcamps, interval training, freeletics...) • As a social media team member: - Engage our members into the social media battle - Motivate our runner for UGC - Represent the team’s image on my own accounts - Create qualitative contents - Coordinate the posting actions with the runners - Post on the official Instagram

LVMH FRAGRANCE BRANDS

Assistant Product Manager

Paris

January 2015 - July 2015

Product lines: Kenzo Amour and Kenzoki. Missions: monitoring the products development (concepts, visuals, 360 charter, ready for engraving and printing, budgets...), elaborating the marketing supports (powerpoint presentations, boards, products' models...), helping for the International Convention's preparation and intervening during the event, participating to the 2017 Marketing Plan, analyzing the skincare and fragrance competition, and handling competitive and market intelligence (print and social media).

TBWA Paris

Assistant Account Executive

June 2014 - December 2014

Account: Vichy International (L’Oreal Paris Active Cosmetics Division) Missions: be the link between the Client and the Agency’s staff all along the creation and launch of an advertising campaign (TVC, Press and Prints), follow workable budgets and plans, work with the Art Purchase team, analyse the competition and manage the Tumblr of \Luxury Arts

Cap Enseignement Supérieur

Professor

Lille and Paris Area, France

October 2012 - August 2014

Personal professor for four students. Lessons of French, Literature, Philosophy, Contraction, English and preparation for motivation interviews for Science Po Paris and French Business Schools

Talons Aiguilles

In charge of the division “Competition” of the EDHEC association “Talons Aiguilles”

EDHEC, Lille

October 2012 - June 2014

First fashion student association in France and fifth student association in France Personal role: to canvas fashion partners for the EDHEC Fashion Week and to recruit (phoning and mailing to the press offices of the fashion houses) well-known personalities in the fashion sector for the jury of our fashion show, the “Concours Jeunes créateurs” (New fashion designers competition), a European fashion show

EDHEC Business School

Class representative

October 2012 - May 2014

Represent and defend my schoolmates (70 students) in front of the administration and attend the class meetings

Louis Vuitton - LVMH

Sales Assistant

Avenue Montaigne, Paris

June 2013 - August 2013

Training to the sale’s techniques and to the brand’s history, products and values. Responsible for the feminine section of the store (women PAP and shoes): welcoming the clients, following the customer orders and files, managing the stock and shelf stacking process and following-up to the deliveries and the restock of the products

Education

  • YTTC Ashtanga and Vinyasa

    Sampoorna Yoga School

    2019

  • Master of Business Administration (M.B.A.)

    Sasin Graduate Institute of Business Administration of Chulalongkorn University

    2015

    5 months academic exchange to validate my MBA in Business Administration and Marketing. I attend the following courses: Business Law, Multicultural Marketing, Venture capital Funding, Digital Marketing, Operations Management, Leadership and Ethics, Services Marketing, Entrepreneurship. It is a real experience to discover a new country, a new culture, and a new way of working.

  • Master’s Degree

    EDHEC Business School

    2015

    Top 5 French Business Schools

  • Bachelor's degree

    Lycée (secondary school) Notre Dame du Grandchamp, Versailles, France

    2012

  • High School

    Lycée (secondary school) David d’Angers, Angers, France

    2010
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