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Larisa Cardon

Digital Marketing, Brand and Content Strategy

Moves to Berlin

  • 52.517
  • 13.3888
Propose a project The project will only begin when you accept Larisa's quote.
Propose a project The project will only begin when you accept Larisa's quote.

Location and geographical scope

Location
Berlin, Germany
Can work on-site in your office in
  • Berlin and 10km around

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Architecture & Urban Planning
  • Arts & Crafts
  • Automobile
  • Fashion & Cosmetics
  • Culture
+20 autres
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people

Verifications

Languages

Categories

Skills (22)

Larisa in a few words

Advising local Brands, Entrepreneur and Bloggers about Growth Strategy, Promotion and Product selling. Specialised in Social Media selling. Experienced in go to market strategy and Product Marketing.

I started my professional experience in PR more than 12 years ago. I am specialized in traditional and actions sports, fashion, street culture and lifestyle. Work experience with international brands, industry experts and opinion leaders such as: The North Face, New Era, Vans, Quiksilver, Heineken, Wrangler, Monster Energy, TIG etc. Supporting European and Russian events - Freeride World Tour, Adrenalin Games, World Cup Skateboarding, Quiksilver New Star Camp.

In 2017 I decided to create and launch the touristic project ‘City Hackers Russia'. The main idea is to show city to foreigners within the eyes of locals. I was managing a team of guides for private tourists and groups clients (BtoC) and also focused on business delegations (BtoB) - providing tours planning, hospitality management and event organisation, accounting and legal. We had a partnership with Moscow city government - forum Moscow Connected Cities.

In 2019 I moved to Berlin and launched touristic agency ‘City Hackers Berlin’ for Russian speaking travellers. Our vision is to bring Berlin best spot in the spotlight for a wide range of people.

From June 2020 we also start working with local Russian-speaking community - providing different non-touristic tours and organising events.

From March 2021, decided to make my collaborators benefits from my knowledge and experience in different field around marketing. Successfully launched a consulting business with already 20 clients in the first 6 months. To wrap up I advise local brands, entrepreneur and bloggers about how to grow, promote and sale your product in social media.

Currently my interests are to building a community for business ladies (women empowerment) and online products launching.


Experience

Marketing & Business Consulting

Consulting & Audits

Marketing & Business Consulting  - As a freelancer

Berlin, Germany

March 2021 - Today (9 months)

From March 2021, decided to make my collaborators benefits from my knowledge and experience in different field around marketing. Successfully launched a consulting business with already 20 clients in the first 6 months. To wrap up I advise local brands, entrepreneur and bloggers about how to grow, promote and sale your product in social media.

Specialised in Social Media selling and launching products online.

City Hackers Berlin Tourist Agency

Travel & Tourism

Co-founder

Berlin, Germany

April 2019 - Today (2 years and 8 months)

From zero to hero :)
I moved to Berlin and launched touristic agency City Hackers Berlin in April 2019.
From this date we reached more than 2000 clients target.

We have been created more than 5 original excursion. Our team is composed of 4 different guides. We provided tours for individual travellers and corporate programs.

More 600 posts about Berlin have been created and published in our instagram @cityhackers_berlin.

Our main sales channels are social media, especially Instagram. 80% of clients came from Instagram.

During pandemic 2020 we launched online lectures Alternative Berlin. Closed successfully 1 crowdfunding project (1000 euro collected in 1 month). And start addressing to the new target audience - local Russian speaking community.

Scop and responsibility:

- Business strategy, vision and creative ideas;
- Marketing strategy;
- Sales management;
- Marketing and SMM;
- Content strategy;
- Collaborations, external partnership management and cross-promotion
- Loyalty program creation
- Resource management

2020-2021 - new vision of the project: work with local Russian-speaking people, community building. Focus on event organisations. We created workshop with street artist and organising speciality coffee workshops.

Collaboration with Aviasales https://www.aviasales.ru/ (the main and coolest flight ticket aggregator in Russia) - now we are Berlin ambassadors and insiders, I prepared special material for their app and new services.

Collaboration with travel&lifestyle media - 3 articles about Berlin, 2 podcasts - how touristic project growth in pandemic. 2 personal interviews

City Hackers Russia Tourist Agency

Travel & Tourism

Co-founder

Moscow, Russia

April 2017 - March 2020 (2 years and 11 months)

The main idea is to show city to foreigners within the eyes of locals.
I was managing a team of guides for private tourists and groups clients (BtoC) and also focused on business delegations (BtoB) - providing tours planning, programs, hospitality management and event organisation, accounting and legal.

We had a partnership with Moscow city government - organising Moscow Connected Cities forum for more than 30 people.
We created a day programme for G8 Festival of creative industries invited speakers and participants.

YOLO PR Agency

Sports

PR Director. Co-owner

Moscow, Russia

October 2012 - May 2018 (5 years and 7 months)

External recommendations

Check out Larisa's recommendations

Education