Jon Fou, Social Media Expert - Stratégie Publicitaire

Mindmedia Ltd.

Founder, Director & Digital Marketing Consultant

London, United Kingdom

March 2018 - Today

I create my second Limited company to provide a strong and tailored support to startups and burgeoning projects looking to start establishing their digital presence. My main focus is Social Media and more particularly Paid social with a preference for Direct Response as my main concern is to generate new revenue and increase ROI. Today Social Media allows us to reach over 2 billion people instantly via few channels while being able to precisely target a group of high conversion potential users. For the past years I have been working with and for startups, SME and multinationals, from independent and major advertising & communications groups, to very well known I international brands passing by adverting platforms which allowed me to have not only one or two different views on social media but a complete overview of what everyone is doing. Thanks to all those experiences, today I am proud and happy to say that that I have seen the best but also the worst of digital advertising and definitely know what is best suitable for each of my new clients and projects. I can get onboard with any social activity, projects, burgeoning ideas, etc.

PHD

Contract Social Media

London, Greater London, United Kingdom

August 2019 - November 2019

Pleased to be part of the PHD project, I am now taking part of their response team on several very interesting projects and clients. Assuring a top client service, maintaining a perfect client relationship, support their team in any aspect of the social media activity, on boarding new clients and constantly proposing new elements to improve processes between teams, team members and between PHD and their clients.

Accenture Interactive - ACCENTURE ORGANISATION

Social Media Consultant (contractor - 2 months contract)

London, United Kingdom

June 2019 - July 2019

I am proud to announce that I am now part of the Karmarama adventure, the UK's most progressive creative agency now partnered with Accenture Interactive. We combine creative excellence with technology-inspired solutions. This means we can help clients with their business challenges now, as well as plan for their next business opportunities. Our generous ideas create solutions for a client’s needs, for their business challenges now and their business opportunities next. I have joined the Accenture digital auditing team on this wonderful, creative and certainly complex digital project for a major banking client that gives me the opportunity to see and understand my “typical” job from another angle and use my full skill set to help improve their digital presence and social media performance. Here at Accenture, I have two purpose whenever auditing my fellow social media managers: - Identify Opportunities within the strategy, campaign management, monitoring & optimisation, creatives, agency fees, etc. to save as much media spend as possible on the next year budget if the exact same campaign management would be replicated ==> objective is about £1.5M out of a £8-10M annual budget. - Improve performance based on my new budget estimation by using any means necessary and editing, adding or removing any part of the Paid Social activity. A very, very challenging role but which allowed me to challenge my own thinking and view of my work. From A to Z, LOVED IT!

Socialyse

Senior Account Director (contractor - 2 x 3 months)

Havas Media - King Cross Square London

June 2018 - December 2018

LenoirLab Consulting LTD - Experts in Paid Social Media

Co Founder, Global Business Director and Paid Social Media Consultant

London, Royaume-Uni

July 2015 - December 2017

LenoirLab is a Digital Media consulting agency experts in Display Advertising, Digital Strategy, Social Media and Mobile Marketing. We are result oriented and very pro-active in all project leads to translate clients’ objectives into effective digital strategies and managed campaigns on Display & all Social Media channels (Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat). We are focus to develop our services as a new way to work with an agency: highly flexible without any commitment in order to suit all needs, all projects, all team whom we are going to work with. A dedicated international team based in London and Paris composed by Social Media experts campaign managers bringing their own unique touch and passion for the digital world.

Marin Software UK

Social Media Consultant & Senior Campaign Manager

London, Royaume-Uni

November 2013 - July 2015

Responsible for the management of a portfolio of client accounts with the goal of fostering long-term business relationships and continued growth. Drive communication via web share, email, and phone with clients about product updates and new product releases. Conduct regular meetings with customers to ensure satisfaction, adoption, and success with Marin Social. Ensure the day-to-day Marketing Support with customers and teach them about social advertising. Follow-up of all campaigns clients and provide weekly campaign reviews, audits and recommendations/insights in order to improve their performance and reach their objectives.

Démosthène France - Operational Marketing Agency

Customer Relations Manager

Région de Dijon , France

May 2012 - September 2012

Defining the ongoing Customer Relations strategy including communicating clear plans and objectives to manage the sales team. Working with Marketing, develop ‘to customer’ marketing and communications strategy and manage its implementation Providing help and advice to customers using the company's products and services (Health and Care department). Communicating courteously with customers by telephone, email and face to face meetings Investigating and solving customers' problems, which may be complex or long-standing problems that have been passed on by customer service assistants. Analyzing statistics to provide recommendations and improve the service and the customer experience. Writing reports analyzing the performance of each event and on overall on daily, weekly and monthly basis.

Chamber of Commerce and Industry - Cote d'Or

Task-Force Director - Internship

May 2011 - September 2011

Prospecting with local companies on products chamber: BTEC Higher National Diploma on 4 different business specializations in bloke-release training contract. Sales, negotiation and promotion of the two year programs: 14 new contracts completed: 14 x €10,000 = 140,000€ (£119,000) Applicants selections - Interview workshops for applicants - Personal follow-up for selected applicants

France Alzheimer 21 - 21

Project Manager - extracurricular volunteer project

October 2010 - April 2011

Auction organisation in favor of the association France Alzheimer – Net profit: 6 700€ (£5, 000) – Dijon, France – 2011 - Art galleries, home shops and famous wine growers (Burgundy's Wine Route) prospection in order to gather selling goods up - Logistic setup for the venue, event promotion (local medias, social networks, emailing, handbills in commercial centers and local shops, etc.) and research of a volunteer accredited auctioneer

FONCIA

Real Estate Agent

June 2010 - August 2010

First Bachelor's internship focused on the basic business tasks in order to learn both B2B and B2C negotiation and customer relation. Focus on the renting activity: - Viewings of the entire rental properties portfolio - Phone call and face to face client meetings, needs establishment and properties selections - Viewings, negotiation and application files set up - Applications analysis and matching profiles selection in close collaboration with the administrative and financial department Appendix task: business and shop units rental - B2B negotiation

Jon Fou

Social Media Expert - Stratégie Publicitaire

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