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Hyram Serretta

AI Strategist, Machine Learning Engineer

Remote from Johannesburg

  • -26.205
  • 28.0497
Propose a project The project will only begin when you accept Hyram's quote.
Propose a project The project will only begin when you accept Hyram's quote.

Location and geographical scope

Johannesburg, South Africa
Remote only
Works remotely most of the time




Skills (14)

Hyram in a few words

I help multi-national leaders increase their revenue, reduce costs, and achieve competitive advantage by creating smarter organisations, using artificial intelligence. I’m known for creating and transforming businesses and delivering results by challenging the status quo and pioneering change with experience across a wide range of sectors and functions (FMCG, industrials, banking, consulting, software, and marketing).



Wine & spirits

Operations & Logistics Manager

Johannesburg, South Africa

July 2008 - December 2013

Career from Capital Optimisation Consultant, Logistics Manager (Inbound) to Operations & Logistics Manager.

• Accountable for a distribution budget of R600m, container capital investment of R400m, and finished working goods capital of R1.2bn.
• Key liaison and negotiation point with contract fleet hauliers across South Africa, ensuring adherence to plans and service level agreements.
• Planned, optimised & executed supply planning, stock replenishment, production planning and distribution for entire production grid and depots, including export business into Africa out of supply chain.
Capital optimisation Logistics Supply chain Supply chain planning Operations management Strategic planning Strategic operations ERP

enX Power Sector

Energy & Utilities


Johannesburg, South Africa

January 2014 - September 2015

Leading African power solutions provider consisting of New Way Power, Neptune Plant Hire, and Power O2. Remit to transition from family business to a corporate able to scale; accountable for annual revenue of R600m and a team of +150.

• Strategically and operationally transformed three businesses, with full rebrands, restructures and identified opportunities in new markets and revenue streams.
• Led a cross-functional team of C-suite stakeholders: CFO, COO, Chief Sales & Marketing Officer, Maintenance & Service Officer, HR and Health & Safety.
• Optimised working capital with R60m reduced from the balance sheet in year 1 with a net cash injection of R24m.
• 800% order book increase, 17% YoY revenue growth, and 19% YoY NOI growth through improved margins, quality, product lines and capital investment.
• Established new revenue streams, including introducing credit for generators and new business in servicing model, which achieved double-digit growth.
Leadership Operations Management Strategic planning Negotiation Change management Board experience Strategic operations


Wine & spirits

Operations Manager

Johannesburg, South Africa

October 2015 - December 2016

Bifunctional role reporting to the Head of Barley Farming and Malt Processing; company transitioned into AB-inBev through an acquisition. Led cross-functional teams of +200 with five direct reports over four regions across Africa.

• Presided over end-end operations of 5 maltings facilities with annual revenue of +$200m; quality, safety, production, logistics and environmental impact.
• Commissioned two new factories in South Africa (175k ton-plant) and Zambia (25k ton-plant) from organisational design, talent selection, training, SOPs, maintenance, safety, creating and implementing staged growth plans.
Leadership Change management Supply chain Manufacturing Strategic planning Strategic operations


Wine & spirits

Operations Director

Johannesburg, South Africa

January 2017 - June 2018

External recommendations

Check out Hyram's recommendations