Art Director with more than 7 years of expertise in design and visual identity, specialized in modernizing arabesque and traditional patterns.
I have mainly worked for a worldwide home goods brand where I have handled its products accordingly:
-Creation: Conceiving and curating the visual identity, patterns and their derivate variations and applying them to all range of products such as coasters, drink ware, tableware, home accessories….
-Marketing: Managing the photoshoots’ art direction, the catalog design and content for social media accounts.
-Sales: Working on the visual merchandising for the brand’s flagship boutique as well as the booth stands at trade fairs such as Maison & Objet in Paris and Ambiente in Frankfurt where I have also negotiated, managed and issued Purchase Orders for walk-in agencies and retailers.
-Production and quality control: Visiting production sites and warehouses.
Amongst my interests and other areas of expertise, I also provide logo design, brand identity, magazine layout, book design, company presentations… and can easily adapt to a fast moving wide-array of styles and briefs, from fashion/design/art/culture to corporate/banking.