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Celine G.

Event Marketing Specialist

Remote from Toulouse

  • 43.6043
  • 1.44199
Propose a project The project will only begin when you accept Celine's quote.
Propose a project The project will only begin when you accept Celine's quote.

Location and geographical scope

Location
Toulouse, France
Remote only
Works remotely most of the time

Preferences

Project length
≤ 1 month

Verifications

Languages

Categories

Skills (9)

Celine in a few words

Event marketing specialist with over 10 years experience working for media & events companies in London, designing and implementing strategic marketing plans for a variety of international B2B events including exhibitions, conferences, summits, fairs, seminars, webinars, awards, training courses and roadshows in tech, education, renewable energy, finance, procurement and training.

My areas of expertise include:

- Marketing strategy & campaign implementation
- Email marketing (copy-writing and campaign management)
- Database marketing (setting up, maintaining and developing the database)
- Social media marketing (Twitter, Facebook, LinkedIn, Instagram, YouTube)
- Search engine marketing (SEM), Search engine marketing optimization (SEO), pay-per-click (PPC)
- Partnership marketing (developing and maintaining strategic partnerships)
- Content marketing (content plan creation and promotion)
- Public relations (press releases and press relationship)
- Lead generation & nurturing for marketing, delegate sales and sponsorship teams
- Marketing budget planning & management
- Systems acquisition & implementation (Hubspot CRM and registration systems)
- Market research (customer journey, data analysis, surveys, interviews, personas)
- Marketing automation (emails, funnels, lead scoring)

Hands-on roles allowed me to develop a well-rounded skill set in marketing and gain extensive knowledge of international marketing strategy.

I provide both strategic and implementation level support on a contract basis. Drop me a line:)

Experience

InspiredMinds

Press & Media

Freelance event marketing

City of London, United Kingdom

May 2017 - Today

Marketing lead for the World Summit AI and Intelligent Health global summit series.

- Launching the series and devising the overall summits’ marketing strategy.
- Organising marketing operations (processes, recruitment, systems, suppliers).
- Implementing multi-channel digital global marketing campaigns.
- Driving event revenue and delegate number targets.
- Generating quality leads for delegate sales and sponsorship teams.
- Implementing Hubspot CRM across the company as well as registration systems.
- Responsible for setting up, maintaining and growing the database, GDPR transition and compliance.

Times Higher Education

Press & Media

Events Marketing Manager

London, Storbritannien

May 2016 - December 2016

Times Higher Education is a large media company operating in the higher education industry.

Developing and delivering the THE World Summit Series’ marketing strategy, a series of regional summits bringing together global thought leaders across higher education, research, industry and government in various locations across the world including Asia, North America, South America, Europe, Australia, Middle East and Africa.

Optimus Education

Press & Media

Events Marketing Manager

City of London, London, Storbritannien

March 2016 - May 2016

Optimus Education is a media company providing a broad range of services to primary and secondary schools in the UK.

Responsible for the creation and implementation of strategic marketing plans across a portfolio of B2B events in the UK including conferences and roadshows.

Solar Media Limited

Press & Media

Events Marketing Manager

London, Storbritannien

February 2015 - March 2016

External recommendations

Check out Celine's recommendations

Education