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Bertrand Jouvenot

Chief Digital Officer

Can work in or around Paris

  • 48.85661400000001
  • 2.3522219000000177
Propose a project The project will begin once you accept Bertrand's quote.
Propose a project The project will begin once you accept Bertrand's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris and 50km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Telecommunications
  • Wine & Spirits
  • Transportation
  • Health & Wellness
  • Human Resources
+27 autres
Company size
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

Categories

Skills (48)

Bertrand in a few words

Madame, Monsieur,

Voici ce que je peux faire pour vous (en tenant naturellement à disposition des exemples de réalisations) :


Coté produit :
- Générer des idées de nouveaux produits, de nouveaux services, de nouvelles offres
- Accompagner le développement de nouveaux produits en mode agile
- Benchmarquer vos concurrents
- Inventer des stratégies de growth hacking marketing

Côté client :
- Repenser votre programme relationnel
- Accompagner la modernisation de votre service client
- Réaliser des études clients en ligne

Côté stratégie :
- Accompagner la transformation digitale
- Evaluer des business models existants
- Régénérer un business models
- Imaginer de nouveaux business models
- Auditer et diagnostiquer votre organisation avec la méthode 7S

Côté marketing et communication :
- Définir et mettre en place des stratégies de brand content ou d’inbound marketing
- Trouver les noms de vos nouveaux produits, de vos nouvelles offres, etc.
- Imaginer des campagnes de publicités et piloter votre agence
- M’occuper de vos traductions (Anglais, Chinois, Russe, Brésilien, Hindi)
Ecrire ou réécrire

Côté image :
- Réaliser le diagnostic de votre marque
- Créer des plates-formes de marques et des brand books

Côté digitale :
- Construire votre budget e-commerce
- Optimiser vos investissements digitaux
- Proposer ou repenser votre stratégie social media
- Piloter le lancement de vos applications mobiles

Je me tiens naturellement à ta disposition pour en parler, pourquoi pas autour d'un déjeuner, d'un café ou d'un verre.

A bientôt j'espère.

Bertrand,
06 24 63 51 71

Appli mobile : JOUVENOT

Experience

Les Brigades du Marketing - www.lesbrigadesdumarketing.com

President & Founder

Région de Paris, France

September 2009 - Today (13 years and 1 month)

• Launched Les Brigades du Marketing: consulting in Marketing, Digital, E-commerce, CRM... • Offer: digital quotient evaluation, product innovation, retail 2.0, e-commerce optimization, business model assessment, growth hacking, brand content. • References: Beaumanoir, Morgan, Cerruti, Nuxe, Orange, Bain & Company...

Altares - Dun and Bradstreet

Chief Digital Officer

December 2014 - February 2017 (2 years and 2 months)

• Contributed to digital strategy elaboration and deployment (new business model, big data, dataviz, open innovation, ideation…). • Brought support for digital budget allocation and e-marketing plan definitions of new digital platforms (analytics, A/B testing, paid-own-earned…). • Introduced agile development methods (design thinking, scrum) • Set up corporate social media strategy (social room, employee advocacy) • Accelerated the customer experience digitization (new KPI, social selling) • Supported the CEO during a LBO (business model assessment, pitch investor…)

Cerruti

Chief Marketing Officer, Worldwide - Board Member

Paris Area, France

January 2008 - January 2009 (1 year)

• Strategic Marketing : Supported the CEO in establishing the five years plan, made the brand plate-form and the brand book. • Organisation : Reorganised existing press service and set up communication department. • Architecture : Project leader of the house historical flagship rework with Christian Biecher & Associés, managed Cerruti 1881 new store openings in Geneva, Raba, Sofia. • Advertising : Pitched and selected a communication agency (BETC Luxe). Developed a new worldwide brand campaign : Pure Sensuality. Shootings and catalogues editing follow up. Made Cerruti media plans and coordinated the brand licensers’ media plans. • Press : Organised press days in show room, optimised the management of shopping, established new editorial collaborations. • Events : Fashion shows in Paris, during men’s fashion week, organised with C l’agence. • POS Marketing : Aligned Cerruti stores’ visual identity with the brand guide book. Sourced new providers for POS materials (mannequins, shopping bags, hangers…). Selected and managed a free lance visual merchandiser. • Digital : Participated to www.cerruti.com launch, planned site updates, created a customer data base and launch a newsletter.

Celio

Marketing Director, Europe

Paris Area, France

January 2003 - January 2007 (4 years)

External recommendations

Check out Bertrand's recommendations

Education