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Alexandre De Sainte Marie

Directeur Marketing

Can work in or around Paris

  • 48.8546
  • 2.34771
Propose a project The project will begin once you accept Alexandre's quote.
Propose a project The project will begin once you accept Alexandre's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris and 50km

Preferences

Business sector
  • Retail (Small Business)
  • Consulting & Audits
  • E-commerce
  • Luxury Goods
  • Fashion & Cosmetics
+2 autres

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Languages

Categories

Skills (43)

Alexandre in a few words

Lors de mes missions je cherche toujours à apporter une contribution opérationnelle à la définition et la mise en oeuvre d'une stratégie de croissance rentable qui soit authentique, puissante et pérenne. Dans l'idéal, cette stratégie sera portée par une marque premium ou de luxe fortement exposée à l'international et à la digitalisation de ses activités.

J'ai construit une expérience de tout premier plan (dont L'Oréal, Henkel et Hermès) sur les défis de création de valeur et de différenciation rencontrés par les marques B2C et de luxe. Cette expérience m'a en effet amené à exercer des responsabilités marketing et de direction générale sur plusieurs acteurs leaders de leur marché. Avec les équipes que j'avais la chance de diriger, j'ai su toujours réussi à engager ces acteurs dans des process de transformation. 

Mes 7 expertises distinctives sont les suivantes :

. Direction générale de centres de résultats / stratégie de marque (B2B, B2B2C, B2C ; marques de grande consommation, haut de gamme et luxe)

. Marketing stratégique, digital et image

. Définition et réalisation de stratégies de différenciation

. Construction de plans de collection, en équipe avec Direction Artistique, studio de création et designers externes

. Ventes wholesale et retail + animation d'agents distributeurs et de filiales de distribution à l'international, avec un double focus sur les adaptations au plan local d'une stratégie globale et l'expérience client

. Redéploiement, transformation et redressement financier d’activités de produits de marque

. Sens du résultat, vitesse d’exécution, détermination, exigence de qualité de services et goût pour le travail en équipe, très forte sensibilité aux enjeux internationaux et multi culturels.

Enfin je suis un leader naturel, qui aime les relations humaines et privilégie toujours le travail en équipe !

Experience

NEAPOLIS

Luxury Brands I Digital Agencies I Growth Strategy I Differentiation I Consulting I Senior Advisor  - As a freelancer

Paris Area, France

January 2009 - Today (13 years13 years and 6 months)

My deck in the Featured section! Please also visit www.neapolispartners.com ENHANCING YOUR BRAND GROWTH STRATEGY! Neapolis is a boutique consulting agency I founded in 2009 to provide a first class foundation and actionable business insights for brands committed to building long term profitable growth and mutually beneficial relationships with their target clienteles through the definition and further implementation of a differentiation strategy. OUR CLIENTS: - Luxury and premium brands - Retailers and e-tailers - Digital agencies WHEN? - A reboot of brand strategy is needed: company transformation, merger or acquisition processes, new shareholders, change of CEO ... - The company is either questioning its brand's territory, the profitability of its business lines or the accuracy of its communication, and is interested by an external resource combining strong expertises and an objective vision over its activities OUR ADDED VALUE: A unique combination of 3 assets: - a 25 year experience of the high end and luxury markets - very strong methodological strengths - a distinctive "hands on" approach during the implementation of the recommended differentiation strategy. OUR SERVICE OFFER: - definition of brand identity - assessment of alignment between this identity, brand values and current positioning - repositioning / reboot of the brand via a differentiation strategy - value creation model - growth opportunities, line extensions and new product categories Further details are available via pm: [email protected] or +33 (0)6 08 17 97 15 Brand strategy I Digital transformation I E-commerce I Repositioning I Brand creation I Brand identity and platform I Value proposition

Datawords - Datawords

Digital I Brand Strategy Consulting Services Director  - As a freelancer

Paris Area, France

January 2014 - January 2017 (3 years3 years)

Datawords pioneers e-Multiculturalism, a unique combination of Culture and Tech. Datawords is a group of digital agencies which localise, update and deploy the multilingual digital strategies and contents of leading B2C and luxury brands. Main services include: Multilingual Content Management, Project coordination (liaising with HQ and subsidiaries), Multilingual Social Media Management, Multilingual SEO/SEM strategies, Management of multilingual banners, Localisation (website, iPhone, iPad, etc.), Copywriting, translation and proofreading in all languages. There, as a senior advisor, I manage E-Multicultural services which are proposed to premium and luxury clients to optimise and accelerate the international roll out of their digital strategies and contents, with a view to bringing a contribution to their: - brand growth strategy - brand differentiation strategy These various consulting assignments are always tailor made, aiming at enhancing the local expression of the luxury brand in its respective markets, while keeping up with its core values, identity and image. Deployment of digital strategy and contents I Business development I New York I B2B sales I International I Project leader I Digital roadmaps

FCD Partners

M & A, Senior Advisor

Paris, Ile-de-France, France

January 2005 - January 2008 (3 years3 years)

. Strategic Consulting for private investors and a Paris based M & A team, including marketing/sales strategy development and 5 year financial business plan. Overseen sectors : premium and luxury brands. Also contributed to a BIMBO project on one historical French gourmet luxury company. For this brand: - Growth strategy - Differentiation strategy - Financial turnaround of activities. Luxury products I Luxury services I Premium I Financial analysis I Value creation models I Strategy I Benchmark of competitors

Hermès - Hermès

Luxury I Home business unit Managing Director

Paris Area, France

January 1996 - January 2004 (8 years8 years)

External recommendations

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Education